• https://www.wisdek.ca/google-business-photos Anna Curlat-Rozenberg

    Great article! Good reminder for those who still ignore mobile SEO or even proper creation of mobile friendly websites!

  • Andrew

    The graphic midway through the article is very clean and helpful, though it did spark a related question: Given that 4G (to clarify, LTE) has much lower TCP overhead and a much lower average latency (avg. of 176ms, according to OpenSignal – http://opensignal.com/reports/state-of-lte/), does that mean my SERP results could be affected depending on whether the majority of my users are browsing over 3G or 4G? Or does Google factor these load times based solely on their own crawling of the site?

  • Scott Avery

    I’m interested to get his take on responsive design versus mobile site extensions. Sounds like a good reason to avoid too many ad driven plug-ins

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    Excellent article Chris! I have been fortunate to work with a client that sells to the blind and visually impaired community. Not only have I learned a great deal about this important community, but was awestruck when I finally had that ah ha moment regarding the future of web dev, responsive design, SEM and SEO. Fact is, if you design, theme and code a website for the blind, you are also optimizing it in the very same way you would for search engines, mobile, gaming platforms, readers of all types, and social sites to name just a few channels. So as you’re optimizing for speed on mobile and evaluating responsive design, take the time to go through your website with a non-visual browser to see if your navigation and naming conventions and content themes make sense. If they do, you have just optimized for the VI community, SEO and the future of website propagation.

  • Pat Grady

    Speed kills, in a good way.

  • http://uk.queryclick.com/ Chris Liversidge

    Google would base it on their load time measurements – so their own crawl access & render times.

  • http://uk.queryclick.com/ Chris Liversidge

    Couldn’t agree more Jerry, back when I was first moving into SEO I came at it from accessibility standards and saw the same parallels.

  • http://uk.queryclick.com/ Chris Liversidge

    Responsive all the way for me, there are multiple additional benefits for SEO generally with that approach. Possible future post on that I think!

  • http://www.thesofaandchair.co.uk/ Tom Goodwin

    One of the more well thought out articles on the subject of Mobile SEO. We’ve invested in responsive design and ultra faster image hosting for our new website (luxury retail). In contrast, our existing website is not mobile optimized so we are looking forward to a step change from Mobile in 2014. Thanks for sharing Chris!

  • superfoodsbook

    It is remarkable that here in Australia over 70% of website owners do not have a mobile or responsive version of their desktop website.

  • Dean Marsden

    As with desktop website load times, I find investing to top quality web hosting makes a big difference. As does compressing images and scripts.

    I have recent taken a look at Zurb’s Foundation and planning on having a play with it soon. Glad to see you’ve recommended it!