UPDATED: Bug Affecting Optimization by Acquisition In Some AdWords Accounts

google-adwords-square-logoUPDATE: As of January 23, Google said it has fixed the problem and past data should be restored “in the coming days.”

Google has confirmed a bug that causes conversions from Google Analytics to not be imported into AdWords properly, which can cause issues with any campaigns using this data for optimization. The bug has been reported by posters at WebmasterWorld and discussed at Search Engine Roundtable, with some posters saying they noticed the problem begin as early as January 6.

Says a Google spokesperson:

We’ve recently been experiencing a technical issue affecting a small number of advertisers who are importing engagement-based Google Analytics goals into AdWords, such as page depth and time on site. Advertisers who are importing URL-based goals into AdWords, like a visit to an order confirmation page, have not been affected. Our engineering teams are working on a fix and we’ll provide an update when it’s available.

The spokesperson confirmed that advertisers using Google’s automated bid optimization tools based on these engagement goals could be affected. The effect would be lowered bids and reduced traffic, because AdWords isn’t aware that conversions are actually taking place.

For the time being, some marketers suggest affected advertisers switch their CPA campaigns to CPC until Google resolves the issue, and the tools have the correct data to make optimization decisions. The company hasn’t given an estimated time for the fix to be complete.

Related Topics: Channel: SEM | Google: AdWords

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About The Author: is Executive Features Editor at Search Engine Land and Marketing Land. She’s a well-respected authority on digital marketing, having reported and written on the subject since 1998.

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  • http://www.facebook.com/profile.php?id=100005033315890 Vipul Kumar

    vipul kumar

  • http://www.facebook.com/HonestMohammed Mohamed Baqer

    We hate bugs.

  • Pat Grady

    G, the GA to AdW Conversion pipe, you gotta keep that one clean and greased!

  • http://www.eBizROI.com Rick Noel, eBiz ROI, Inc.

    I wonder how many engagement driven CPA campaigns were stalled on delivery and for how long? Moving to CPC could be a performance killer for these campaigns.

  • http://twitter.com/fruittravel Fruit Travel

    Not a good thing to see from Google :-/

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