Search Marketing Now hosts a free webcast next Tuesday that explores recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer. For example, what’s the best way to engage various consumer groups? How should you adapt placement, frequency, and messaging depending on the demographic?

Moderator:
Misty Locke, President, Range Online Media

Speakers:
Eli Goodman, Search Evangelist, comScore, Inc.
Bobby Jones, VP and Managing Director, Alloy Marketing

More information and registration is available at Search Marketing Now.

Thanks to Range Online Media for sponsoring this webcast.

Related Topics: SMX & SMN Alerts

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