Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads from McDonald’s and Cadillac resulted in the highest number of online searches within minutes of each brands’ spots being aired.
Of the more than 250 brands that ran television ads during this year’s Sochi Olympic broadcasts, iSpot.tv claims McDonald’s “Celebrate with a Bite” spot generated nearly 500,000 online searches across Google, Bing and Yahoo.
Cadillac’s “Work Hard” ad sparked over 400,000 online searches and earned more than 430,000 online views.
According to iSpot.tv, McDonald’s also ranked fourth in terms of brands that spent the most ad dollars at the 2014 Sochi Olympics, and was the third leading brand for most ads aired during the winter games.
You can read more on advertising metrics around this year’s Olympic brands on our partner site at Marketing Land: Chevrolet Biggest Spender at Sochi Olympics, But P&G Wins the Digital Game.