Comments on: Calculating The Carbon Footprint Of A Google Search http://searchengineland.com/calculating-the-carbon-footprint-of-a-google-search-16105 Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM) Fri, 10 Feb 2012 17:05:09 -0500 hourly 1 http://wordpress.org/?v=3.2.1 By: zephyr http://searchengineland.com/calculating-the-carbon-footprint-of-a-google-search-16105/comment-page-1#comment-4475 zephyr Tue, 13 Jan 2009 17:32:27 +0000 http://searchengineland.com/?p=16105#comment-4475 "Torture numbers, and they'll confess to anything." -Feeling Lucky result Where is the offset calculation? What about the close to 1 million tons of phone books distributed annually? I'm sure that Google replaces a significant fraction of just that slice of carbon use. etc etc etc Now if we could just get those same scientists working on Click Fraud Rate..... “Torture numbers, and they’ll confess to anything.”
-Feeling Lucky result

Where is the offset calculation?
What about the close to 1 million tons of phone books distributed annually?
I’m sure that Google replaces a significant fraction of just that slice of carbon use.
etc etc etc

Now if we could just get those same scientists working on Click Fraud Rate…..

]]> By: Search Revenues http://searchengineland.com/calculating-the-carbon-footprint-of-a-google-search-16105/comment-page-1#comment-4466 Search Revenues Tue, 13 Jan 2009 00:24:21 +0000 http://searchengineland.com/?p=16105#comment-4466 That is if you believe any of this stuff will actually make a difference? The whole ‘offset concept’ still lacks credibility resting on the shaky foundation of “global warming,” “climate change” or whatever environmentalists are calling it today. The cost of offsets is not significant today, so becoming ‘carbon neutral’ by making extensive use of offsets is neither hard nor expensive. Companies leading this charge today are BT, Fujitsu, HP and IBM, and Cisco is starting to show promise. I guess if it actually shows consumers will buy from you vs. your competition it might all be worth the effort? That is if you believe any of this stuff will actually make a difference? The whole ‘offset concept’ still lacks credibility resting on the shaky foundation of “global warming,” “climate change” or whatever environmentalists are calling it today. The cost of offsets is not significant today, so becoming ‘carbon neutral’ by making extensive use of offsets is neither hard nor expensive. Companies leading this charge today are BT, Fujitsu, HP and IBM, and Cisco is starting to show promise. I guess if it actually shows consumers will buy from you vs. your competition it might all be worth the effort?

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