Tomorrow’s Search Marketing Now, webcast looks a new technology that will help any marketer who takes orders over the phone. Call Mining enables marketers to call recordings and keywords to predict conversions and learn more detail about caller intent and customers’ needs and pain points. Speakers are Charles Laughlin, Managing Editor at BIA/Kelsey and John Busby, VP Advertising Platforms at Marchex. Registration is still open — webcast is free and starts at 1 PM Eastern.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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