• Matt Brown

    Interesting post.

    Google break their own rules in terms of SERP domination – a search for ‘google’ on Google shows they dominate the first page with microsites such as maps, labs, video, news etc

  • Winooski

    Eric: Valuable information, and well-organized. Thank you! I’ve made the “don’t dilute your link juice” argument so many times, I should have a handout ready for the next time someone asks about whether to put a new blog or microsite on its own domain. Actually, printing out your article would do the work for me!

    Matt: Good catch. You should totally report them here: http://www.google.com/contact/spamreport.html . [;-)]

  • http://www.highrankings.com/newsletter/ Jill Whalen

    Good article, Eric!

    I’ve been running into this a lot lately in doing website reviews for clients. One site I reviewed was using the microsite strategy targeting the same keywords on numerous sites, and was apparently penalized big time recently.

    While it’s always hard to say for sure if there’s a penalty or if the multiple sites are the reason, tons and tons of traffic and sales were lost, so in this case I do think the multiple sites was the cause.

    Another site I just reviewed today is also using this strategy and is so far successful. The problem is that you just don’t know when the shoe will drop and when every site you own, including the main one, could be penalized.

    It’s fine to have multiple sites as long as there’s a business reason for them and/or they’re generally targeting different keyword phrases. I just wish that Google would consistently penalize for this stuff. It can work for years and appears to be worth it for many companies. When they have 5 or 10 that work great, they get greedy and create 30 or 100. Plus, they see competitors doing it and getting away with it.

    It’s hard to tell clients not to do something when it’s making them tons of money!

  • http://www.seoaly.com Alysson

    Many companies attempting to create a network of microsites don’t realize the potential consequences of doing so. Perhaps one of the most poorly conceived strategies I’ve seen using microsites involved 20+ sites, all targeting essentially the same keyword terms, all with virtually carbon-copy content and all linked back to the main corporate site – as well as all being linked together in site-wide footer links to one another.

    That strategy was proudly touted as genius by a development firm that claimed to be experts in the field of SEO. With business owners getting “outstanding” advice like that from those claiming to be search marketing experts, it’s no wonder so many believe it’s the way to go.

  • http://www.contactatonce.com EG Online Marketing

    Question…..I am a big fan of micro sites. However I am also a big fan of doing it right.

    The question is if I am a car dealer and I want to build micro sites to reach geo targeted campaigns is that a no no?

    For instance I am located in Atlanta but I want to target south florida shoppers looking for a mercedes is that wrong? Different content but is still a product I offer.

    I can’t get those buyers in south florida organically and still stay highly visible in the aggressive Atlanta market.

    Please help…I am a business man/pastor and want to make money but never want to cross paths with someone and have them think I am not doing it properly.

  • Monicas-revenge

    Have been using geo targeted micro site for several years now Google shut me down 18 months ago and Yahoo caught on to our network of sites a couple of weeks ago. Now I our main site has been killed as well. Can tell you inbound inquires has come to a halt & phones have quit ringing

    Any ideas on a recovery plan/ rebuilding strategy that has worked for others in a post Micro site feeding frenzy era

  • Monicas-revenge

    As a follow up we are a legitimate company where geo site are appropriate
    My guess is the redundant content was our undoing