• http://www.planetc1.com/ chiropractic

    Excellent summary Vanessa. An amazing day to study search behavior.

    It’s days like today I LOVE Google Universal search and Hot Trends. A bit of research as to what consumers are seeking followed by a detailed post answering some of the most basic questions (like what colors the teams wear and what channel the game is on) can result in terrific traffic stats to review Monday morning.

  • http://blog.oneriot.com tobiaspeggs

    This is a great illustration of why “real time social search” (needs a better term) trumps traditional search when you just want to know “what’s going on right now?” for a particular subject. By virtue of the way their crawlers work to index the web, the traditional search engines are going to have a problem with freshness and generating results with current social resonance. Meanwhile search engines that utilize real-time social signals are going to nail it. Full disclosure – i work at OneRiot, and that’s what we do. But i feel comfortable commenting here to add value: If you want to know what time the super bowls starts check here: http://www.oneriot.com/search?q=what+time+does+the+super+bowl+start+2009

  • http://www.JiansNet.com briteguy

    Be in real-time search improvement or anything, it still seems to me that getting traditional search engines to handle this type of search is a hack.

    To do a better job, it won’t be google or any of the big 3 search engines. Rather, a drastic social based website/search engine should trump that. To me, that’s the trend. Therefore, I am building my own social based search engine JiansNet.com as a test bed for FAQs for Chinese textual content.

  • http://javaunmoradi.com/ javaun

    Excellent post Vanessa. I liked how you took the existing case of Superbowl searches to really demonstrate how the big 3 struggle when the top sites either fail to deliver the content consumers want or use technologies that prevent a crawl.

    I agree with Tobias and Briteguy that this is where real-time social search can step in to provide the answer that many in the crowd are already talking about. I will differ though and say that Google is clearly still best-poised to add this social layer and take search to the next level.

    Whether they engineer it themselves or buy a small startup (like the 2 above), Google is the only one that is going to be able to scale a social solution and integrate it with existing keyword and backlink-based algorithmic based search.

    All of the existing social search solutions eventually hit their own problems, whether that be server scaling or fighting spam. For older, niche content, social search is often fails to deliver the results quality that the big 3 deliver.

  • irldonalb

    Great post Vanessa. I’ve noticed a few times that Google’s results for time specific phrases are poor. I think this is the proof.

    I would have thought they’d have a team monitoring the relevancy of the SERPs for break-out phrases. Obviously not.

    It’s also interesting to see an 8 word long tail phrase appear so high on the list. Does this show the lack of confidence of the SERPs for generic phrases?