Can You Get By Without Google & Major Search Engines?

There are two projects going on today to see if we can survive without the major search engines. The first project is for searchers, to see if they can search alternative search engines without using the five major engines. The second project is for search marketers, to see if they can generate enough traffic and sales without the five major search engines.

Searcher Challenge:

Day Without Google Begins! from Read/Write Web has Richard MacManus joining the campaign as a searcher. The rules, as explained at Alt Search Engines, are as follows:

1. All day Tuesday, June 12th, don’t use any of the 5 major search engines (i.e. Google, Yahoo, Live (MSN), and AOL (Google powers AOL).

2. Avoid Meta search engines, since most of them include the major search engines. (for this day only! Meta search engines are important; see the Great Debate Tuesday night!)

3. Likewise, the specialized vertical search engines may be too narrowly focused. (for this day only. It’s the vertical search engines that usually search the best; within their niche.)

4. Consider changing your homepage or downloading their toolbar. You can always uninstall everything and change back on Wednesday.

5. On Wednesday, leave a detailed comment under this post and share your experience with the rest of us. Which alt search engine did you chose? How would you rate the experience?

There are plenty of alternative search engines to choose from. Make sure to share your experience!

Search Marketer Challenge:

Hide and Speak: Google, We Don’t Need No Stinkin’ Google! from Search Engine Guide shows that Jennifer Laycock is blocking Googlebot, Teoma (’s spider), msnbot, and Slurp (Yahoo’s spider) on some of her new sites, to make a point. Her point?

I’m kicking Google (and Yahoo and Windows Live and Ask) to the curb and telling the world that you CAN build a business, increase traffic and drive sales all without the major search engines.

Is Jennifer crazy? Well, maybe. She is doing this for a new article series on building traffic. Should make for a fun read.

Related Topics: Channel: SEO | Search Engines: Other Search Engines | Search Marketing: General | SEM Industry: General | SEO: General


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide