Canada, Australia Give OK To Microsoft-Yahoo Deal

The governments of Canada and Australia have given their okay to the proposed Microsoft-Yahoo Search Deal.

The Australian Competition and Consumer Commission (ACCC) has published its findings, which say that “the proposed agreement was unlikely to result in a substantial lessening of competition.” The ACCC points to an existing deal in which Microsoft is using Yahoo’s paid search platform in Australia, and says that the two companies’ “share of online paid search advertising queries in Australia was limited.” (Ouch.)

The Canadian Competition Bureau has not yet published its findings, but has apparently notified both Yahoo and Microsoft that it won’t oppose the agreement. The two companies issued a joint statement today which says, in part, “We continue to believe that this deal will create a true, competitive alternative in the marketplace that will benefit consumers, advertisers and publishers. We remain hopeful that the agreement will close in early 2010.”

Related Topics: Channel: Industry | Microsoft & Yahoo Search Deal | Microsoft: Business Issues | Microsoft: Partnerships | Yahoo: Business Issues | Yahoo: Partnerships


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Michael Martinez

    The scope of the deal in Australia, at least, is considerably less than it would be here in the U.S. Yahoo! would be retaining its organic search technologies in overseas markets.

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