Canada’s Yellow Pages Group has acquired the well-known search marketing agency Enquiro and folded it into a new entity known as Mediative.
As explained in today’s announcement, Mediative will provide digital marketing services for national agencies and advertisers in Canada. YPG has also acquired two other Canadian advertising/marketing companies, Ad Splash Media and UPTREND Media.
Enquiro is perhaps most well-known for its eye tracking studies that, for years, have educated the search marketing industry about how searchers interact with a search results page. The company was founded in 1999 as SearchEnginePosition.com. Enquiro CEO Gord Hotchkiss is a longtime Search Engine Land columnist.