Chinese Company, Guge, Sues Google Over Name

Jul 13, 2007 at 8:48am ET by Barry Schwartz

Cheeky China company says to sue Google over name from Reuters reports Beijing Guge, a Chinese company, is suing Google over their name.

Beijing Guge wants Google to change their corporate name to something else. Beijing Guge says that they get tons of phone calls with people confusing Guge for Google. They said people are constantly disturbing them over this mistake. Guge and Google sound the same in Chinese. The case has been accepted into the Beijing’s Haidian district court.

“We just want Google to change their commercial name,” Tian Yunshan, a representative from Beijing Guge said.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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ONE COMMENT ON Chinese Company, Guge, Sues Google Over Name

jfj3rd, July 13th, 2007 at 1:30 pm ET:

I love to see stories like this where companies think they are going to change something about Google by taking them to court.

Good luck to Guge though probably a fruitless attempt.

My $0.02

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