Chitika: iPad Leads Tablets With Web Usage But Only Has A 1.02% CTR On Ads

ipadChitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size.

The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets such as Samsung Galaxy Tab 8.9 and the Archos 9 had the second highest click through rates with the second lowest rate of Web usage rates.

Apple’s iPad is the leader on click through rate when it comes to measuring a single tablet device despite size. The iPad lead the 9.7″ tablet category to a 1.02% click through rate. The iPad made up over 90% of Chitika’s tablet traffic data in their ad network, so they decided to break out the data with and without iPad.

Here are some charts:

The key takeaway for advertisers is that screen size and tablet type plays a large role in the expected click through rate on your ads.

Related Topics: Channel: SEM | Search Ads: Mobile Search | Stats: General | Stats: Search Behavior | Stats: Size | Top News

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Pat Grady

    If these stats are just for Display ads, as I assume they are, it should be said with higher clarity for the readers.  Perhaps in the title as well.

  • Pat Grady

    “The key takeaway for advertisers is that screen size and tablet type
    plays a large role in the expected click through rate on your ads.”
    In my experience, the ad size is a much larger factor – but given the proliferation of sizes, I’m wondering if a statistic like “ad size to screen size ratio” would make more analytical sense.

  • http://profile.yahoo.com/PLXUKYKCORYVZESRQISAPBIVH4 Ranju Ghale

    iam wondering this
     iPad lead the 9.7″ tablet category to a 1.02% click through rate. but 
    iPad made up over 90% of Chitika’s tablet traffic data in their ad network, so they decided to break out the data with and without iPad.

  • Sumit Kumar

    Really Impressive. 

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