Chitika published a study today on tablet device usage share and the click through rate (CTR) on ads based on screen size.
The study showed that 8 inch tablets such as Vizio and Pantech had the highest level of click through rates but the lowest level of web usage rates. Similarly, the 8.9 inch tablets such as Samsung Galaxy Tab 8.9 and the Archos 9 had the second highest click through rates with the second lowest rate of Web usage rates.
Apple’s iPad is the leader on click through rate when it comes to measuring a single tablet device despite size. The iPad lead the 9.7″ tablet category to a 1.02% click through rate. The iPad made up over 90% of Chitika’s tablet traffic data in their ad network, so they decided to break out the data with and without iPad.
Here are some charts:
The key takeaway for advertisers is that screen size and tablet type plays a large role in the expected click through rate on your ads.