Yesterday, I received a package all the way from the United Kingdom. It was a chocolate bar but it was packaged differently. The cover around the bar had a personalized message to me that read:
Hey Barry, We wanted to send you a treat to introduce ourselves! To find out who we are type: “Who Sent Me Chocolates” into Google.
So, I naturally went to Google and searched for [who sent me chocolates] and then clicked on the first result. It took me to a marketing company named CMA Digital and asked me to type in my code.
After I entered the code, it took me to a customized landing page with a message tailored to me. You can read it in the screen shot above.
It felt a bit spammy to me but also pretty clever. They are not the first company to suggest you Google something to click on the first result. But they seem to be the first to send out personalized messages in this fashion.