It’s a gimmick, for sure, but what makes it spammy?

Well, its better than receiving normal junk mail thats for sure!

Smart implementation of Direct Marketing is always Welcome especially in our Overcrowded world. Such tactics really enhance Brand experience once linked to eWorld which has an exponential effect via Search Engines & Social Media (Viral Marketing)………… Bravo CMA Digital.

And Barry still didn’t give them a link hahahahahha

Reminiscent of the good old days of being able to say, “Type this keyword into AOL!” in ads and having dibs enough on it to be the link that got the clicks. Chocolate bar = ad. Fun and interesting approach I suppose.

Its helpful in spreading brand awareness/recognition.. toward around the world.
by doing this they could get traffic even from those who don’t even know about this. like

Barry shared his experience with all of us and in the result many of us searched it on google and went to cmadigital…

nice tactics

To me, this seems like a great campaign for an agency who can take the idea, customize it and manage it for companies.

The message to Barry: “Look how we’ll this works! You’re reading it such a good idea that tons of others are “stealing the idea”….it’s brilliant on many levels.

“Who sent me cookies?”
“Who sent me a pink speedo?”
“Who sent me wool socks?”

Hmmm, now what should I send to my perspectives? “Who sent me a BMW M6?” ;)

lol maybe Barry didn’t feel like giving them a link because it “felt spammy” to him? Or maybe he just didn’t want to give them a link because they where simply emailing to cry about others doing that same thing?

No offence to CMA, I kind of see why you would be a little upset that others do this too but you example of billboards and posters etc was not very good, I’m those are advertising solutions which have been around for a very long time and used by most companies, and its the highest price or first come first served that gets the add spot, so why would google not be the same for any sort of advertising stunt/option no matter if its fresh, new or old?

I’m not having a dig at CMA, just saying, its a dog eat dog world and you can’t expect people not to try different advertising stunts just because you feel your the first to do it :(

Hey Nathaniel, definitely a dog eat dog world, hence why we
decided to invest into making this campaign deliver the best possible ROI for us so that we can say we did our best with it (whilst we had the chance). As I wrote in my earlier comment, we wanted to get the attention of Barry and S.E.L, and thought that the issues highlighted in our message to Barry were legitimate questions, as we had asked ourselves these very questions when working through the campaign.

As for the comparison between our campaign and billboards etc, this was merely an attempt at generating interest from Barry in order to gain a response of sorts. I guess something worked. Comparing Google with traditional advertising means, I would agree that Paid Search works in a similar fashion by way of commercial arrangement, however the organics do not (highest price or first come first served.)

I think it natural to be somewhat precious when you have something
good that you want to make the most use of. Feedback such as Robs (robthespy) has made us realise that our initial concerns over protection actually are not that important in the grand scheme of things, and we should focus on doing the best we can and continuing to be original and interesting as an agency. If a concept is great, maximise it and move onto the next. Doc Emmett Browns ‘flux capacitor’ moment springs to mind :-).