Citibank Survey: Small Business Finds Social Media Ineffective

A Citibank/GFK Roper survey of 500 U.S. businesses with fewer than 100 employees has found very few small businesses in the U.S. have adopted social media outlets such as Facebook and Twitter for business uses. The findings include:

  • Three-quarters of the small business owners surveyed say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year
  • 86% said they have not used social networking sites for information or business advice
  • 25% said they’re using more online advertising to generate business leads and sales
  • 10% said they have sought business advice and information on expert blogs

Here’s a link to the full press release for more info.

Related Topics: Channel: Social | Social Media Marketing


About The Author: (@CJSherman) is a Founding Editor of and President of Searchwise LLC, a Boulder Colorado based Web consulting firm. He also programs and co-chairs the Search Marketing Expo - SMX conference series.

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  • Tim Cohn

    The small businesses that make money off social media will be the exceptions not the rule.

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