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Citibank Survey: Small Business Finds Social Media Ineffective
A Citibank/GFK Roper survey of 500 U.S. businesses with fewer than 100 employees has found very few small businesses in the U.S. have adopted social media outlets such as Facebook and Twitter for business uses. The findings include:
- Three-quarters of the small business owners surveyed say they have not found sites such as Facebook, Twitter and LinkedIn helpful for generating business leads or expanding business in the past year
- 86% said they have not used social networking sites for information or business advice
- 25% said they’re using more online advertising to generate business leads and sales
- 10% said they have sought business advice and information on expert blogs
Here’s a link to the full press release for more info.