Citigroup Study Says Google More Relevant Than Bing


Citigroup conducted a study comparing 200 queries on Google, Yahoo and Bing. The study found that Google is much more relevant than Bing, in returning relevant results. Google returned the most relevant result 71 percent of the time, compared with Bing at 49 percent of the time and Yahoo 30 percent of the time.

The queries picked were pulled mostly from Google Zeitgeist, Microsoft’s xRank and Yahoo Buzz in the categories of Entertainment, Health, Local, News, Retail, Sports, Travel and Other. Then after running the 200 queries, Citigroup picked the winner based on two criteria:

1) Relevancy of the organic search results; and 2) Robustness of the search experience, which included factors such as image and video inclusion, Search Assist, and Site Breakout.

Here are some of the charts from the study:

Citigroup Search Relevancy Test

Citigroup Search Relevancy Test

Greg covered how many searchers preferred Bing’s look over Google, but said they would stick with Google as the default engine.

For more coverage on this study, see paidContent.org and AllThingsD.



Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

See more articles by Barry Schwartz >


Share, Bookmark & Discuss This Article
More:


Keep Updated: News Via Email | News Via RSS Feed | News Via Twitter


See more stories like this in the Members Library! Check out the Stats: Relevancy sections of the Members Library where this story is filed. Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Check out all the benefits!

Comments are closed.


RECENT COMMENTS

  • Clifford Bryan said " Industrial espionage is a fairly common practice in China. The U.S. government does its fair share a"
  • monolithmultimedia said " Im not gonna lie, I have googled bing... ha"
  • allenkristina said " Thanks for including the stats on the NY Times article (number of diggs and links). Your post is hel"

See All »


FREE DAILY SEARCH NEWS RECAP!

SearchCap is a once-per-day newsletter update:

STAY CURRENT THROUGHOUT THE DAY

Our feed & social options update you as news happens.


Advertise With Us »

Search Marketing Expo

Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »


Join us at an upcoming SMX event:

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


See more webcast topics »

FOLLOW US SOCIALLY
Upcoming Search Engine Land Conferences

Get Your Search Engine Land
Premium Membership!

Become a premium member today and receive:

  • Express commenting privileges & photo.
  • Exclusive videos & newsletters.
  • Discounts to our SMX conferences.
  • Access to "How To" & Other Archives.

Learn More

Upcoming Search Engine Land Conferences
Add to GoogleAdd to My Yahoo!Add to BloglinesAdd to NetvibesAdd to Windows Live