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Comcast Partners With Yahoo For Online Display & Video Ads
Yahoo and Comcast have struck a multi-year deal where Yahoo will provide the online display and video advertising for Comcast.net. In this deal, the advertising sales organization at Yahoo will will market and sell the display and video ads on Comcast.net’s behalf.
Comcast hopes to utilize Yahoo’s “ad-serving, targeting and inventory management capabilities to enable the pricing, targeting, delivery and reporting” technologies in this deal. The full press release can be found here.
Note: This deal has nothing to do with search ads or search services, which we speculated Comcast might opt to from Google to Microsoft.