Our sister site, Search Marketing Now, is offering a nice mix of free webcasts later this month, ranging from dealing with big PPC campaigns, big brand SEO, and bridging the offline-online gap in analytics. SMN webcasts run about 40-50 minutes and start at 1 PM Eastern Time. Here’s more about each one:

• Managing Big, Complicated PPC Campaigns, Tuesday, May 13: Presented by David Szetela of Clix Marketing and sponsored by Marin Software.
   
• Web Analytics and Beyond: Bridging the Online-Offline Gap, Thursday, May 15: Christine Churchill of KeyRelevance discusses web analytics, with a look at how to track offline conversions; Keith Maddox, CEO of SiteAcuity and sponsor of the webcast, will follow with case studies of web-to-phone tracking to illustrate how online marketing drives certain offline behavior.
   
• Big Brand Search Engine Optimization: Managing Large Campaigns ,Thursday May 22: Search Engine Land executive editor Chris Sherman will present this webcast sponsored by iProspect.

Related Topics: SMX & SMN Alerts

About The Author: Danny Sullivan is editor-in-chief of Search Engine Land. He’s a widely cited authority on search engines and search marketing issues who has covered the space since 1996. Danny also oversees Search Engine Land’s SMX: Search Marketing Expo conference series. He maintains a personal blog called Daggle (and maintains his disclosures page there). He can be found on Facebook, Google + and microblogs on Twitter as @dannysullivan. See more articles by Danny Sullivan