I have reported at the Search Engine Roundtable that some AdWords advertisers are now able to block categories of sites, plus they are able to block domain ads and error page ads. Back in August, Google told us that AdSense For Domains Opt Out Coming To AdWords Advertisers. It appears that some advertisers are now able to take advantage of that feature.
The Site Exclusion features, which I personally do not yet see myself, reportedly include:
- Block sites by domain, sub domain, or folder (has been live for a while)
- Block sites by category (so if you do not want your ads to show up on technology sites, you can specify that)
- Block your ads from showing on AdSense of Domains (domaining ads)
- Block your ads from showing on Error Pages
We do not have confirmation from Google on this release yet, nor do we have screen captures. This is all based on a DigitalPoint Forums thread that has discussion about this new feature. I hope to update this post when I hear back from Google on this.
Postscript: Google called me late Friday to tell me that this is a beta they are running with a select number of AdWords advertisers. They were unable to give me any more information about this beta. I asked for a lot, but all I got was a confirmation that this exists. David at RedFly Marketing is part of this beta and has posted some detailed screen captures of this in action. Check out the screen captures here.