Coming Soon To Walmart: Off The Shelf SEM Services?

Dec 27, 2007 at 7:43am ET by Barry Schwartz

Next time you’re doing the aisles at Walmart-owned Sam’s Club, perhaps you’ll see a package for SEM services on the shelf next to 40 packs of razor blades and 12 cans of tuna. Karl points out that Sam’s Club is now pitching “SEM” online, at least what seems to be a $100 per month PPC service.

The email advertisement notes that the services are provided by Innuity, a Redmond, Washington-based search engine marketing company. It appears that Sam’s Club and Innuity formed back in June 2004 (and reannounced in August 2005), so this is nothing new, just little known. Next time you stop off at a Sam’s Club, check the shelves for a great rollback price on SEM services.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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