Sign up for our daily recaps of the ever-changing search marketing landscape.
Compete.com: Google Slowly Losing Market Share, Bing Slowly Gaining
Compete.com has weighed in with its US search engine market share statistics, and the results mirror what others have been reporting in recent months: small, slow losses in Google’s market share, and correspondingly slow gains for Bing.
According to Compete’s research, Google-powered search (which includes both Google and AOL) had 68.3% of the US market in August, down from 69% in July. Bing-powered search — Bing and Yahoo combined — held 31.7% of the market in August, up from 31% in July.
Compete’s chart also shows continued rises in search activity, with overall query volume up 17.6% over the past 12 months.
Compete’s market share stats mirror what comScore and Experian Hitwise have been reporting in recent months. See the related articles below for more background.