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Compete: Yahoo Traffic Better Than First Reported
As part of my
Compete: Google Keeps Stomping The Others In Search Traffic article
earlier this week, I posted the exact rules that Compete uses to calculate
search share, along with commentary on why digging into this is becoming
increasingly important. A reader noted the rules didn’t seem right. As a
result, Compete stepped up and recalculated things — causing Yahoo’s search
search and volume for May 2008 to rise significantly (from 13.3% to 18.6%).
Perhaps good news to late for those
(and see here
I’ve got nothing but kudos for Compete sharing this level of detail, and
it’s something I’m in the process of trying to get from the other ratings
services as well. We depend so much on these figures to gauge the market
"health" of various services, but how exactly they are compiled gets
relatively little attention. I’m keeping at that as part of my ongoing
project. In the meantime, please see the original post for updated figures
(at the bottom in the postscript), plus a look at why digging into the stats
is so important.