• http://twitter.com/joegriffin Joe Griffin

    Well written Eric – I couldn’t agree more. There are many agencies that have specialized consulting and strategy departments that can pay off in spades for in-house teams.

  • http://www.ezmaal.com/ hyderali

    I agree with you Eric. Infact, I’m also working with a large organisation where we’ve total 2 person working in-house. For first few months, it was very hectic & we couldn’t concentrate on one aspect of SEO. Due to large business the expectations were also big & the time came when we told our seniors to outsource some SEO work to others as we can’t do it all alone.

    So, now they are handling atleast 70% of work & we are just 30% of SEO work.

  • http://twitter.com/roxi_lovely roxanne bridger

    Good post. I used to work in-house for a large site and the team was small. We worked with a lot of agencies to help support our work. They were seen as more of an extension of the team rather than and outsider. It helped us scale up projects we found worked efficiently in-house.

  • http://www.brickmarketing.com/ Nick Stamoulis

    “At a minimum, this will provide you with someone in a great position to
    be an internal SEO evangelist. This is worth his or her weight in gold.
    Seriously.”

    Completely agree with you on that one. An in-house SEO expert can help keep the ball rolling and make sure everyone is on the same page. Plus, in-house experts understand the red tape that comes with working from within a large company. But even the best in-house experts could use a little help every now and then. Sometimes just having a fresh perspective makes all the difference.