Complimentary Sessions at SMX Advanced Seattle: Case Studies, Best Practices & SEM Solutions – June 7-8

Invigorate your online marketing with real-life insights and best-of-breed solutions. Attend Plus Sessions at SMX Advanced Seattle!

Plus sessions are FREE when you pre-register before June 6 for an Expo+ Pass! Expo+ passes are $50 at the door. Plus sessions are produced by our sponsors and partners. Here’s the line up:

Tuesday, June 7 – 1:45pm-3:00pm
The Modern Online Marketing Plan: Maximizing the SEO, PPC and Social Mix

Join us to discuss the modern online marketing plan and how diverse it needs be for 2011. Our panel, made up of industry experts and Fortune 500 panelists, will address the critical issues enterprise-level companies face in terms of online marketing thru social, SEO and PPC. Topics include the correlation between social relevancy and SEO, how social media consumption impacts how we market and engage with customers and prospects, and an examination of the best paid social channels.
Moderator: Harrison Magun, SVP, Paid Media Services, Covario
Speakers: Steve Beatty, Senior SEO Strategist, Covario; Corey Carrillo, Global Search and Interactive Manager, Intel Corporation; and Glenn May, Senior Search Manager, T-Mobile

Tuesday, June 7 – 3:30pm-4:45pm
How the Search Alliance Is Paying Off for Search Marketers

This informative session will include an in-depth analysis of the combined traffic of Yahoo! Search and Bing, including the latest details on the return on investment (ROI) companies are seeing. This panel of agencies and advertisers will share insights on how they have tapped into the secrets of maximizing performance in the combined marketplace, and how you can apply the same tactics to improve your campaigns.

Wednesday, June 8 – 10:30am-11:45am
Up Close with Bing Business Portal

The new Bing Business Portal allows merchants to enhance listings with a wide range of content, including video, images, logos and social media links. And with Bing-powered search now representing 30% of the US market, you need to be leveraging this growing share of search traffic. Attend this session and get a walk through the Bing Business Portal and its many features which will help you to capture the increasingly important local and mobile audience.
Speakers: Andy Chu, Director, Bing Mobile and Local; Santanu Basu, Senior Product Manager, Bing Mobile and Local; Greg Sterling, Founding Principal, Sterling Market Intelligence; and Chandu Thota, Co-founder & CTO, The Dealmap

Special Invitation!
Tuesday, June 7 Keynote – 5:00pm-5:45pm

Watch the Tuesday, June 7 keynote from high-def monitors in the Expo Hall. The keynote features Google’s Matt Cutts and Search Engine Land editor-in-chief Danny Sullivan in a no-holds-barred Q&A. Keynote will be standing room only, but you’ll be able to catch the live stream in the Expo Hall – and be there for the buzz when the conference session ends and the evening reception begins.

Don’t miss your opportunity to access these informative sessions at SMX Advanced Seattle. Your SMX Expo+ Pass will also allow you to:

  • Visit the market-defining vendors. Exhibitors include search engines, PPC management platforms, web analytics solutions, site development tools and a host of others. See the list of exhibitors and sponsors.
  • Network with speakers, conference attendees and vendors. An Expo+ Pass earns you admission to these networking activities:
    - SMX Meet & Greet – sponsored by Bruce Clay Inc., Covario & Marin Software
    - SMX Expo Hall Reception
    - “In the Park” – Bing’s annual SMX Advanced Seattle conference at the Olympic Sculpture Park

Come spend a couple of hours, a day or stay for both days! You’ll be a more knowledgeable, inspired and motivated internet marketer. Register today for your free SMX Advanced Expo+ Pass!

Related Topics: Channel: Other | SEM Industry: Conferences | SEM Industry: Search Marketing Expo - SMX | SMX & DMD Alerts


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