comScore: Bing, Ask & Yahoo Grow Slightly, Google Slips

On Wednesday we reported on Hitwise data showing Google’s search share declining for the “fourth straight month.” However the firm has always shown Google with the greatest share vs. rival metrics firms (comScore, Nielsen, Compete).

Yesterday comScore published its March search numbers to clients and they were subsequently released in the financial analyst notes that routinely go out. The formal comScore press release should be out later today. In the meantime the data appear to directionally confirm what Hitwise is seeing at a high level: Google lost some share, Yahoo, Ask and Bing gained slightly. Here are the figures:

  • Google: 65.2 percent
  • Yahoo: 16.9 percent
  • Bing: 11.7 percent
  • Ask: 3.8 percent
  • AOL: 2.5 percent

Below are the February comScore numbers for comparison:

Picture 6

The research note I saw alludes to a change in comScore’s methodology that may have affected the figures. We’ll learn more about that, I suppose, later today when the company’s press release comes out.

The big takeaway from my point of view is that Google may have reached a kind of de facto ceiling in the US market (at least on the PC).

Related Topics: Channel: Strategy | Microsoft: Bing | Stats: comScore | Stats: Popularity | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide