May 22, 2008 at 1:51pm ET by Danny Sullivan
As with recent search stats from Hitwise and Nielsen, comScore’s latest stats for April 2008 search engine share in the United States shows Google hitting a new high, breaking through the 60% mark for the first time with comScore’s measurements.
Searches that happened on the five "core" search engines that comScore tracks stack up as follows:
The trend over time? Here’s data going back to June 2007 (I don’t have previous months because comScore changed its methodology, and I don’t have adjusted figures prior to that period):
As you can see, Google set a new high for the period. Yahoo and Microsoft continued hitting new lows from their previous lows last month.
How about number of searches versus market share?
The trend:
Sometimes a search engine like Yahoo or Microsoft can drop in share but still be stable in raw number of searches or even see an increase, due to the overall number of searches increasing. Not this month.
Caveat Time!
As a reminder, my general rules when evaluating popularity stats:
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