comScore: Only Search Engine To See Drop In Queries In March Was Yahoo

comScore has released their US search market share statistics for March 2012 and the results show that the only search engine to see a decline in search queries from March 2011 to March 2012 was Yahoo. Google, Bing, AOL and Ask all saw at least a 5% increase in search queries, whereas Yahoo saw a decline of 5% in the number of search queries.

Search Engine market share has not changed much between the various search engines:

  • Google’s share of searches in March was 66.4%, compared with 66.4% in February 2012 and 65.7% in March 2011.
  • Yahoo’s share of searches in March was 13.7%, compared with 13.8% in February 2012 and 15.7% in March 2011.
  • Bing’s share of searches in March was 15.3%, compared with 15.3% in February 2012 and 13.9% in March 2011.
  • AOL’s share of searches in March was 1.6%, compared with 1.5% in February 2012 and 1.6% in March 2011.
  • Ask’s share of searches in March was 3.0%, compared with 3.0% in February 2012 and 3.1% in March 2011.

In terms of search query growth and decline between March 2011 to March 2012:

  • Google’s queries increased 10% y/y in March.
  • Yahoo’s queries decreased 5% y/y in March.
  • Bing’s queries increased 19% y/y in March.
  • AOL’s queries increased 5% y/y in March.
  •’s queries increased 7% y/y in March.

Mobile search queries are not included in this report.

The data should be published on comScore’s press releases page shortly.

Related Entries:

Related Topics: Channel: Strategy | Google: Web Search | Microsoft: Bing | Stats: comScore | Top News | Yahoo: Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • supersetgreg

    a question. Have you guys thought about looking at twitter’s search numbers? i know it’s not the classic type of search but is it even possible to find out how much and what type of search is being used on twitter?

  • Rapidx

    “Ask’s share of searches in March was 3.0%, compared with 3.0% in February 2012 and 3.1% in March 2011.”

    Isn’t that a decrease?

  • MicroSourcing

    As of now, nobody seems to be collating the nature of searches that users make on Twitter. It would be interesting to figure out, though, what people search for on Twitter aside from account owners.

  • Barry Schwartz

    In market share, but search query volume rose for’s queries increased 7% y/y in March.

  • Aiden Moor

    It’s an alarming time for Yahoo! Yahoo need to do a lot of research and development on their products. Like Google is investing so much of time and effort on new products.

  • Serpholic Serphoic

    Thanks for sharing this useful information ,AOL’s share of searches in March was 1.6%, compared with 1.5% in February 2012 and 1.6% in March 2011.

    Is it decrease ………………..


  • Debarup

    Ah!!! great news for…  
    7% is really huge for them

  • rahul lal

    All people like Google because Google show good result that why Google queries increasing day by day 

  • Carney Technologies

    Most of people like Google, yahoo and Bing, but Google show
    good result, are this correct. If correct please explain.

  • PositOrange

    Given the numerous number of extra API requests, I’m not sure its easy to get a great and accurate result here. 

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide