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comScore: Only Search Engine To See Drop In Queries In March Was Yahoo
comScore has released their US search market share statistics for March 2012 and the results show that the only search engine to see a decline in search queries from March 2011 to March 2012 was Yahoo. Google, Bing, AOL and Ask all saw at least a 5% increase in search queries, whereas Yahoo saw a decline of 5% in the number of search queries.
Search Engine market share has not changed much between the various search engines:
- Google’s share of searches in March was 66.4%, compared with 66.4% in February 2012 and 65.7% in March 2011.
- Yahoo’s share of searches in March was 13.7%, compared with 13.8% in February 2012 and 15.7% in March 2011.
- Bing’s share of searches in March was 15.3%, compared with 15.3% in February 2012 and 13.9% in March 2011.
- AOL’s share of searches in March was 1.6%, compared with 1.5% in February 2012 and 1.6% in March 2011.
- Ask’s share of searches in March was 3.0%, compared with 3.0% in February 2012 and 3.1% in March 2011.
In terms of search query growth and decline between March 2011 to March 2012:
- Google’s queries increased 10% y/y in March.
- Yahoo’s queries decreased 5% y/y in March.
- Bing’s queries increased 19% y/y in March.
- AOL’s queries increased 5% y/y in March.
- Ask.com’s queries increased 7% y/y in March.
Mobile search queries are not included in this report.
The data should be published on comScore’s press releases page shortly.
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