comScore: Yahoo Still Major Player In Japan

Nov 26, 2008 at 11:47am ET by Barry Schwartz

comScore has released metrics on search market share in Japan. Overall, in September, Japanese searchers searched 5.9 billion times, with an average of 96 searches per user.

Yahoo is beating Google out in searches, with over 3 billion searches conducted on Yahoo properties. Google properties counted for just under 2.3 billion searches. Yahoo has a 51.2% market share in Japan, while Google has 39% share, while Microsoft has a 1.5% share with 90 million searches.

Japan is the second largest market for searchers in Asia, China leads Japan with 12.7 billion searches for September, compared to Japan’s 5.9 billion searches.

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.

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