Concert Rich Snippets: List Your Ticket Sale Site Under Band Web Sites

Google announced they are now showing concert rich snippets on band web sites so that you can see upcoming concerts and even book them on ticket sales web sites.

The results will show you upcoming concert tour dates in your area right on the results page under the band’s web site. Here is a picture:

The interesting part is there aren’t many rich snippets markup that show up on third-party web sites. Normally, when you add rich snippets to your web site, Google will list those rich snippets only on the page that has the markup on it. Here, Google is listing third-party web sites rich snippets under a totally different URL. It is a helpful result, but an extension you normally do not see with Rich Snippets.

I first saw this about a month ago and found it interesting then. Now that Google confirmed it, I find it even more interesting. I guess this is a good way to get a number one listing even if you do not have the number one listing.

Related Stories:

Related Topics: Channel: SEO | Google: Rich Snippets | Google: SEO | Google: User Interface | Google: Web Search


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Megan

    “To find upcoming concert tour dates, we aggregate relevant data for events from multiple websites” – rather than, “We aggregate relevant data from sites with rich snippets installed.” IMO, this could simply be a new way that Google is displaying data.

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