Search Marketing Now, our sister site, will host two webcasts this week. Tomorrow, November 1, Maria Pergolino of Marketo will deliver a presentation on “Content Marketing Success with Search and Social Optimization”. She’ll cover what marketers need to know to build the best content strategy.

On Thursday, the topic is how to improve your paid search campaign. Alex Cohen of H. Bloom and Larry Kim of WordStream will present “Things You Can Do NOW to Improve Your Paid Search.” They’ll talk about how to audit your paid search account, and things you can do on a daily basis to improve your paid search results.

Both webcasts start at 1 PM EDT, last for about 45 minutes, and are free. Register at Search Marketing Now.

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About The Author: Claire Schoen is director of Third Door Media's Digital Marketing Depot webcast series. Claire has held senior marketing and operations positions in publishing for nearly thirty years. See more articles by Claire Schoen

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