Our newest Search Engine Land column, Conversion Science, launches today. Conversion Science focuses on that all important aspect of search marketing, persuading users to take action. Columnists write about ad and landing page testing and tuning, techniques for moving searchers through the conversion funnel, and more. The Conversion Science column appears weekly at Search Engine Land.
Our Conversion Science columnists are:
|Tim Ash, CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion.|
|Scott Brinker, president and CTO of ion interactive, a leading provider of post-click marketing software and services. He is also a co-editor of the Post-Click Marketing Blog.|
|Sandra Niehaus, VP UX of Closed Loop Marketing, and co-author of the book Web Design for ROI.|
|The team at Distilled, a UK-based search marketing firm specializing in improving conversion rates.|
In today’s debut article, Scott Brinker takes on the notion that landing page testing and tuning is really more science than art and shows why marketers have a far greater advantage in this arena than you might realize at first. Read on in Conversion Science As A Creative Mission.