The Google Earth Blog has a humorous discussion of the “world’s largest KFC logo” in the Nevada desert. KFC stands for Kentucky Fried Chicken, the US-based fast-food chain. This stunt is about being visible in satellite mapping applications (such as Google Earth) and takes the rooftop logo craze to new heights and lengths — literally. Apparently this is located in or near Rachel, Nevada, which is also near the infamous “Area 51.”

Here are some screenshots of the logo in the dirt:

Here are all the KFC locations in Nevada, so if you pass the logo on the highway and find yourself mysteriously getting hungry, you can quickly find the nearest restaurant.

Related Topics: Google: Earth | Search Marketing: Local Search Marketing

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling