Coupons Coming To AskCity

Ask has partnered with IAC sister company EPI, publisher of “The Entertainment Book,” which offers coupons and discounts to local businesses. Entertainment, which has had several false starts with online distribution, is planning to pump 75 percent of its coupons into AskCity. They may also eventually make their way to Ask.com’s SmartAnswers and finally into mobile. Here’s more information including some examples from the Ask Blog.

Here’s an example:

ScreenHunter_741.jpg

According to the press release, there will eventually be 150,000 coupons (representing deals at 60,000 local businesses) that will be searchable in AskCity. While Google (see here) and Yahoo (see here) both have coupon offerings, they have not been well marketed to consumers and are not widely known. This despite high consumer interest in and appetite for coupons (which were worth $331.8 billion in 2006 according to CMS, Inc.). More than 79 percent of the US population uses coupons and over 50 percent of Sunday newspapers are purchased for the coupons. Yet despite being around since the beginning of the Internet, there’s no online coupon leader.

However, all this could be quite different by this time next year as more sites start to integrate deals and coupons and build databases of offers that consumers can search (e.g., Judy’s Book, which launched a coupon service of its own in April).

I have more discussion about the Ask-Entertainment deal and online coupons in general on my personal blog Screenwerk.

Related Topics: Ask: City | Channel: Local

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide