• http://thenextbigwebthing.com Dio Bach

    This is encouraging news, but I think there’s still a lot of grey fudge around the issue. Does this mean Google AdWords will now free up all that lovely inventory it’s sitting on due to the trademark issue? We can but hope.

    I can’t see it happening though until the law is clarified and tested a bit further. It’s a step in the right direction though. :)

  • http://mcanerin.blogspot.com Ian McAnerin

    Remember that this is a US ruling, not an international one. This is very much in line with current US and Canadian attitudes of fair dealing with trademarks, but very much at odds with the French and other jurisdictions.

    But if you are restricting your geo-targeting to the US, then this is good news.