Comments on: Court OKs Narrow Use of Competitor Trademarks in Search Ads & Meta Tags http://searchengineland.com/court-oks-narrow-use-of-competitor-trademarks-in-search-ads-meta-tags-10217 Search Engine Land: Must Read News About Search Marketing & Search Engines Mon, 23 Nov 2009 05:39:12 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Ian McAnerin http://searchengineland.com/court-oks-narrow-use-of-competitor-trademarks-in-search-ads-meta-tags-10217/comment-page-1#comment-501 Ian McAnerin Tue, 09 Jan 2007 05:25:48 +0000 http://searchengineland.com/beta/court-oks-narrow-use-of-competitor-trademarks-in-search-ads-meta-tags-10217.php#comment-501 Remember that this is a US ruling, not an international one. This is very much in line with current US and Canadian attitudes of fair dealing with trademarks, but very much at odds with the French and other jurisdictions. But if you are restricting your geo-targeting to the US, then this is good news. Ian Remember that this is a US ruling, not an international one. This is very much in line with current US and Canadian attitudes of fair dealing with trademarks, but very much at odds with the French and other jurisdictions.

But if you are restricting your geo-targeting to the US, then this is good news.

Ian

]]> By: Dio Bach http://searchengineland.com/court-oks-narrow-use-of-competitor-trademarks-in-search-ads-meta-tags-10217/comment-page-1#comment-500 Dio Bach Mon, 08 Jan 2007 23:00:43 +0000 http://searchengineland.com/beta/court-oks-narrow-use-of-competitor-trademarks-in-search-ads-meta-tags-10217.php#comment-500 This is encouraging news, but I think there's still a lot of grey fudge around the issue. Does this mean Google AdWords will now free up all that lovely inventory it's sitting on due to the trademark issue? We can but hope. I can't see it happening though until the law is clarified and tested a bit further. It's a step in the right direction though. :) This is encouraging news, but I think there’s still a lot of grey fudge around the issue. Does this mean Google AdWords will now free up all that lovely inventory it’s sitting on due to the trademark issue? We can but hope.

I can’t see it happening though until the law is clarified and tested a bit further. It’s a step in the right direction though. :)

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