Cute: Yahoo Targets Former Employee Names on Google AdWords

TechCrunch has screen shots of Google AdWords ads targeting Joshua Schachter, a former well-known Yahoo employee, and leading to Yahoo’s recruiting web site.

In fact, Joshua Schachter tweeted about it yesterday, where he said, “yahoo’s running recruiting ads against my name. classy.” Soon later, Rasmus Lerdorf, another former Yahoo employee, tweeted that he was being targeted as well.

Of course, this doesn’t mean someone directly in Yahoo was doing this. It can be a forward-thinking recruiting agency that did this or someone just having some fun. But to use Google ads to target the names of well-known, former Yahoo employees to recruit new employees? That is just classic.

Related Topics: Channel: Industry | Yahoo: Business Issues | Yahoo: Employees


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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