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Yahoo Searchlight Awards Last Night

I had the honor of being a panelist for the 2nd (now) Annual Yahoo! Searchlight Awards. Also on the panel were Brad Berens, iMedia Communications; Jon Fine, BusinessWeek and Brian Morrissey, AdWeek. The four finalists were: Sprint-Talladega Nights, presented by NeoSearch Special K, presented by Starcom Lexus All-new LS Launch, presented by TeamOne Chase Freedom, […]

SEO

“New School” Search Engine Optimization

Todd Malicoat has a nice write up on what he calls “new school SEO.” Danny and I (as others) have been talking about this form of SEO for a while, but I thought it would be nice to revisit it. So what does Todd consider to be new school SEO?

Content

Just Behave: Google’s Marissa Mayer on Personalized Search

It was almost 3 weeks ago today that Google posted on their corporate blog about some changes to the personalized search sign-up process. Danny covered this development quite nicely in a very comprehensive post, looking at the specifics of the announcement and what it means for users. The announcement and the subsequent posts have set […]

SEO

Search Rises Above Porn In U.K. Visits

Hitwise reports that search engines have overtaken adult sites in share among U.K. internet users. In January, search engines accounted for 13.3% of all UK internet visits, compared with 11.5% for adult websites. The market share of UK internet visits to search engines grew 21% year-on-year in January, while Adult websites declined 14%. Search engines […]

Content

Free Speech Vs. Trademarked URLs & Keywords

Consumer watchdog Public Citizen has filed a friend of the court brief on behalf of Michael Morgan, a Florida realtor sued by homebuilder Lennar for using its corporate name in the URL of a web site critical of Lennar, and for buying sponsored search ads using the trademarked name to promote the site. According to […]

Google

The Numbers Behind Your Feeds

FeedBurner’s View of the Feed Market at FeedBurner’s blog gives us a detailed look at the numbers and statistics behind your feeds. With the recent adoption of Google Reader subscriber numbers, many bloggers have seen their “subscribers” and other feed stats spike up. In fact, we learn from FeedBurner’s post that overall; publishers noticed an […]

Search features

Term Highlighting and Search Engine Optimization

One of the reasons I tend to focus on “organic” search engine optimization (SEO), as an online marketing strategy is that the majority of search results come from the natural spidering process. Admittedly, searchers tend to look at and click on the top results from both the paid and unpaid listings. However, after carefully evaluating […]

SEO

Yahoo To Redirect More Search Query Types Site Explorer

August of last year, Yahoo began pointing “link:” and “linkdomain:” without other search operators queries towards Site Explorer. Today, Yahoo will be redirecting “domain:” and “hostname:” queries to Site Explorer as well. So if you do a search at search.yahoo.com and it is using those query types, they will soon redirect to Site Explorer. It […]

SEO

100% Organic: New Column From Search Engine Land

Our newest Search Engine Land column, 100% Organic, launches today. 100% Organic will appear every Thursday, featuring columns from Greg Boser, Todd Friesen, Shari Thurow, Stephan Spencer, and Jill Whalen and will cover issues related to being listed in the free, natural or “organic” listings in search engines. Today’s debut features Shari Thurow on Term […]

Ecommerce

Windows Live Shopping Goes Offline

Brian Smith reports that Windows Live Shopping has been taken offline. The message on the Windows Live Shopping says: This beta test has now ended. Thank you for visiting the Windows Live Shopping beta and helping us test the site. Our vast product selection and user-created content, such as guides and reviews, continues to be […]

SEO

Buyers & Information Seekers Search Differently

A study released by De Vos & Jansen Market Research and Checkit reveals that buyers and information seekers search differently. Here are some key findings, however, you can download the full report as a PDF document. Buyers view more search results (10) and take more time to view the results (11.4 seconds). Information searchers view […]

Content

Google To Launch YouTube Content Identification System Soon

Reuters reports that Google’s CEO, Eric Schmidt said they will be releasing anti-piracy technologies for YouTube “very soon.” Schmidt said the much delayed content identification system “is not far away.” It makes sense that this is one of Google’s “highest priorities.” Now what about search? ;-) Postscript: Mercury News reports Google has contracted a 3rd […]

Google

Google Shuts Down Blogger After Threats To New Zealand Politician

Google axes death-threat blog at The Sydney Morning Herald reports that Google finally shut down CYFSWATCH New Zealand blog after numerous complaints from governmental officials in New Zealand. The blog, hosted on Google’s Blogger service, reportedly wrote a death threat against a New Zealand politician. When you access the blog at this time, it says […]

Google Ads

Google AdWords Quality Score Algorithm Live

Google AdWords has begun to roll out the quality score column in advertiser accounts in AdWords last week. Now, Google has announced that the new quality score algorithm has been pushed to the Google servers. In the next few days, these changes will be complete and sponsored ads in the Google results will change – […]

Link building

What’s So Different About Being Small?

Let’s get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations. Small businesses need to develop great content around targeted keywords and get quality inbound links… just as any other business does. On the PPC front, small businesses need to write […]

SEO

Small Is Beautiful: New Column From Search Engine Land

Our most recent Search Engine Land column, Small Is Beautiful, launches today. Small Is Beautiful focuses on, appropriately enough, the issues and unique challenges faced by small business owners as they try to manage search marketing campaigns while competing with large marketers with huge budgets and resources. Small Is Beautiful will appear every Wednesday. Today’s […]

Advertising

New Usability Changes For Microsoft adCenter Beta

If you are an adCenter beta user, they have made some new changes to the account interface this past weekend. Most of the changes are from a usability standpoint, such as better navigation between campaigns and ad groups, the ability to import third party campaigns and remove poor performing keywords right on the keyword performance […]

Google

Google Custom Search Engine Gets Supplemental Results

The Google Custom Search Engine Blog announced that Google has added supplemental results to the results displayed in Google Custom Search Engines (CSE). In addition, Google has updated the FAQs to explain that the supplemental results are shown only if one of two conditions are met:

Ecommerce

Pagebull – A Visual Internet Search Engine

Pagebull is a visual search engine in the sense that it displays search results simply by visually displaying page thumbnails, highlighting the term(s) searched on. Some search options are available – limiting to particular country results (currently Any, Australia, Canada, France, Germany, Italy, Netherlands, Russia, Spain, UK, USA) being the main one, though you can […]

PPC

Ask.com & LookSmart Renew AdCenter License Agreement

Off the business wire from yesterday, Ask.com Renews AdCenter License with LookSmart. In short, Ask.com has renewed their agreement with LookSmart to license LookSmart’s “AdCenter for Publishers” through 2009. Basically, LookSmart powers Ask.com’s Sponsored Listings PPC advertising program for publishers.

Google

Some SEOs Suggest To Verify But Not Submit A Google Sitemap

Google Webmaster Central is an awesome product and I personally love it. It offers ways for SEOs and Webmasters to learn more about how Google is treating their site. It also offers ways for Webmasters to notify Google of content by submitting a Google Sitemap to them. But some SEOs suggest that you should not […]

SEO

Yahoo Japan Betting More On Web Food Delivery Business

I always find it interesting watching how Yahoo Japan works compared to Yahoo USA. Yahoo Japan To Boost Stake In Yumenomachi Souzou-Iinkai at Forbes reports that Yahoo Japan has increased their stake in Yumenomachi, an Internet food delivery business, to almost 42% – up from a 23% stake.

Content

Google Desktop Hole Exposed, Fixed

BusinessWeek reports that Google Desktop had a major defect that could have potentially enabled hackers to view personal files on a computer with Google Desktop installed. The hole was plugged February 1st, a few weeks after it was discovered by Watchfire Corp. Google says it has no evidence the vulnerability was exploited.

Content

Google’s YouTube & CBS Deal Caves?

Possible YouTube deal with CBS unravels – report from Reuters cites the Wall Street Journal reporting that CBS and Google have been in discussions to form some sort of agreement over displaying CBS’s video content at YouTube. The article says the “two companies had been closing in on a multi-year deal” and included in the […]

Google

Google Docs and Spreadsheets Tops Web Productivity Tools

Nielsen//NetRatings released a report [PDF] showing Google Docs and Spreadsheets have been the number one online productivity tools since October 2006. The report says that in November Google Docs and Spreadsheets “attracted 424,785 unique visitors and 432,156 unique visitors in December.” The average time per visitor has “increased somewhat, from an average of 10 minutes […]

Google

Google Images Reverts Back To Old Design

Last month Google redesigned Google Image Search. Now it looks like Google reverted back to the old design today. Overall, many people did not like the new design, and I guess Google decided to listen to those comments. Why didn’t people like it? Well, it didn’t show the photo credits, the photo specs and some […]

SEO

MojoPages: Whole Lotta Yelp, A Little YouTube

Even as several local search competitors have been forced to rethink or exit the space, others still see it as a big opportunity. And in fact it is, just one that’s very hard to capture. The latest contestant to enter the race is San Diego, California-based MojoPages, which I wrote about briefly here but which […]

SEO

Mobile Search Still A Close Race

Google may dominate in web search, but it has only a slight lead over Yahoo in mobile search users, according to new stats from research firm M:Metrics. Business Week has a good summary of the research: “Google had about 4.75 million U.S. subscribers in the fourth quarter of 2006, roughly 1.1 million more than Yahoo. […]

Google

New Stats On Google’s Products Show Video & Blog Increasing While Froogle & Directory Decreasing

The Compete.com Blog released new data showing us the trends of Google’s various properties. Grouped in the “super performers” are Google Video, Google Blog Search, Google Scholar (up and down) and Google Desktop. In the standard performers included Google Maps, Google Toolbar, Google Book Search, Google Web Search, Google Image Search, and Google News Search. […]

SEO

Bloglines Creator Mark Fletcher Resurfaces At Startupping

Mark Fletcher, creator of Bloglines and other startup ventures, has just launched Startupping, a “community resource created for Internet entrepreneurs by Internet entrepreneurs.” Fletcher left Ask.com last summer, after scaling Bloglines to handle the increased traffic the service attracted after he sold Bloglines to Ask in February 2005. Although the site is not specifically search […]

SEO

Three Proven Steps For Getting On Digg’s Homepage

There are tons of tricks that people use to get stories on the homepage of Digg. Unfortunately, in their eagerness to get the visibility offered by Digg, most people are ignoring basic submission guidelines. Rather than concentrating on gaming Digg, if you submit stories using some common sense, your chances of hitting the homepage drastically […]

Content

Text Messaging: Where The Volume And The Dollars Are Today

In case you hadn’t noticed mobile marketing is generating lots of buzz these days. And with buzz usually comes revenue forecasts. Indeed, various research firms are throwing out numbers for mobile advertising, music and video that make online advertising look like a fly on the butt of an elephant by comparison. There’s a certain logic […]

Paid social

Building Your Blog Community

Joe Whyte has an excellent write up at the Search Marketing Standard blog on how to build up a blog community. He gives the classic ten point list, for his part one of a series in this column. Here is a quick summary of the ten point list: Network with others in your industry Learn […]

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