I just finished reading "The Road" by Cormac McCarthy, hence the title of today's column. If you've read it then you understand. It's a bit dramatic, but then again drama, controversy and hyperbole is LinkBaiting 101. Sadly I add.
The apocalypse I speak of is related to link building, and what I mean by it is that right now, as you read this, there are tens of thousands of people building links to hundreds of thousands of web sites, all over the world. You are probably one of them. And even in what would seem to be the most topical niches, like custom hood ornaments or accordion repair, [...]
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