More from Search Engine Land: Page 2

Content

Stop Presses! Google Bested In Search Shoot-Out!

PC World has released the results of its most recent search engine shoot-out, and surprise, surprise, found that “Google is indeed the best search engine.” However… This wasn’t just a casual test, and Google wasn’t the best across the board with all types of queries and content. The author tested 55 services in six categories: […]

Content

Windows Vulnerability Exploited Through Google AdWords

Virus Writers Taint Google Ad Links from the Washington Post covers a report saying that consumers trying to reach some legitimate sites might be getting infected with malicious software when they click on ads at Google. The software tries to “steal passwords and other sensitive information from infected PCs,” the article says. Google has reportedly […]

Bing

Live Search’s General Manager Leaves Microsoft

Via BetaNews, Yet another Microsoft search exec calls it quits from All About Microsoft covers how Microsoft’s Live Search is losing another key executive — general manager Dane Glasgow. Glasgow is said to be leaving for more time with his family and to purse non-profit interests. Former search chief Christopher Payne left at the end […]

Content

Solving B-to-B Marketers’ Problems

In my last column I explored b-to-b marketers’ changing perceptions toward search marketing and predicted a continued trend in rapidly increasing b-to-b search budgets—at the expense of traditional marketing channels. Today I’d like to talk about why this shift is occurring. First, let’s start by looking at the top challenges identified by business marketers and […]

Google

Google: Sued Again Over “Bad” Listing

Building Contractor Sues Google for Indexing Consumer Complaint from Wired highlights yet another case where a someone wants to sue Google over how they are listed. Cases like these have lost in the past, but people keep trying. In this case, New Jersey building contractor RSA Homes is upset that a search for "RSA Homes" […]

SEO

Properazzi – A European Property Search Engine

Properazzi is a multi search engine that scans property websites and provides access to over 1,800,000 properties for sale or rent in 45 European countries. Searchers can limit searches to particular towns or countries, by price, keyword and sale or rental. A Google powered map allows another method of locating a particular place or region. […]

Google

Intel To Add Google AdWords Marketing Storefront For Resellers

Google gets in on ‘Intel Inside’ campaign from News.com reports that Google and Intel worked together to build, what I believe to be, an add on to their reseller and channel intranet, enabling resellers to easily market their Intel based computers via Google AdWords. The “co-marketing initiative” should allow these resellers to “easily buy keyword-based […]

Content

Autonomy To Reclaim Blinkx, Then Spin It Off

The relationship between enterprise search company Autonomy and video search company Blinkx has always been confusing. PaidContent.org now reports that the "weirdly secretive relationship" (I agree) is getting clearer. Autonomy is to exercise an option to take over Blinkx, then appears to be spinning some consumer-facing search technology that its owns (and I believe Blinkx […]

Content

Google Passes Microsoft For Most Visited Site In The World

Google surpasses Microsoft as world’s most-visited site from the San Francisco Chronicle reports that Google is now more popular than Microsoft, in terms of worldwide visits. According to comScore, Google had a million visitors more than Microsoft in March 2007. Google had 528 million unique visitors, while Microsoft had 527 million visitors in March. Not […]

Google

Google To Sell Ads On China Telecom’s Business Directory Sites

Google to Sell Online Ads on China Telecom Web Sites from Bloomberg reports that Google has won the right to sell ads on 400 local business directory sites owned by China Telecom, China’s biggest internet service provider. This deal is expected to help Google close in on Baidu and Microsoft’s share in online ad revenue […]

SEO

MapQuest Partners With GM’s OnStar For ‘Send to Car’ Directions

General Motors’ OnStar Division and MapQuest have announced a partnership (see the video and related info on how it works) that allows OnStar subscribers to plan their trips via MapQuest and then send those directions to their cars. The service is called “Web Destination Entry” and will reportedly be made available to roughly 2 million […]

PPC

Ask.com To Launch Contextual Advertising Product

Ask.com is launching a new sponsored listings contextual product and will go live the week of May 21st. The Ask contextual product will initially launch within IAC’s own network of sites including Match.com, Ticketmaster, Evite and Citysearch and will then expand to trusted third party publishers. Individual publishers will most likely have to wait until […]

Google

Google News Results Now Live In Web Search Results

As we reported last week, Google is now including news results in web search results when your query terms trigger relevant results. The results are clearly marked with a link for “News results for…” above the news results, as shown here: I’ve asked Google how the new changes will affect algorithms. Stay tuned….

PPC

The Blogs & Search Blogs With The Most Readers

Which blogs have the most feed subscribers from Self Made Minds is an excellent rundown on top blogs according to the number of RSS or feed subscribers they have, according to FeedBurner. Search Marketing Blogs by RSS Subscribers from Lee Odden at the Online Marketing Blog takes the idea and focuses it on search blogs. […]

PPC

Ad Agencies Partnering with Search Marketing Firms (or Not)

At the recent Search Engine Strategies Conference in New York, agency executives spoke candidly about their experiences working with search engine marketing (SEM) firms. What’s working? What’s not? And most importantly, how can agencies and search marketers work together to better serve clients? Here’s a re-cap of “Outsourcing Anonymous: Why To Admit You Hired An […]

Paid social

Bigger Levers For Your Social Media Campaign

We all know that getting on the homepage of social media sites such as Digg, Del.icio.us and Netscape can drive tons of links and traffic, which is why we try and leverage these social sites on a regular basis. But are you leveraging them fully? Below, some tips not to overlook, such as the importance […]

PPC

Less Than 5% Click Fraud Makes You “Virtually Free”

When the search engines and auditing firms don’t even agree on an overall industry rate of click fraud, I was bemused by a release I got today telling me that ABCSearch is now "validated as virtually free of click fraud" according to Click Defense. Virtually free to me means practically none. Like well below one […]

Ecommerce

New US Border Check Tool: Google

Via Boing Boing, LSD as Therapy? Write about It, Get Barred from US from The Tyee covers how Canadian psychotherapist Andrew Feldmar was denied entry into the United States after being pulled aside during a border crossing for a random check. One of those fancy explosive sniffing machines then get him stopped? Metal in his […]

SEO

PhoneSpots Launches Mobile ‘Ad Exchange,’ Announces AT&T Deal

Directory assistance vendor PocketThis has rebranded as PhoneSpots and relaunched a new mobile ad “exchange.” The company has been around since 1999 and pioneered the “send to mobile” feature now in widespread use on local search sites. PocketThis originally offered enhanced results (additional content and links) from directory assistance queries when users opted to receive […]

Content

Yahoo China Ordered To Remove Links To Unlicensed Music

China court orders Yahoo China to curb music links from Reuters reports Beijing’s No. 2 Intermediate Court has ordered Yahoo China to remove “links to free Web sites offering music-downloads.” In addition, Yahoo China has to pay 200,000 yuan ($27,200 US) “facilitating distribution” of this music. Yahoo China said they will be appealing this decision.

SEO

BooRah And 4Info Partner For SMS Restaurant Search

Restaurant reviews aggregator BooRah, which describes itself as “the ultimate personalized review guide,” has partnered with 4Info for SMS distribution of BooRah’s content on the 4Info text messaging platform. Here’s the announcement. Accordingly, users will be able to access BooRah’s content using 4Info’s service.

SEO

Yahoo Partners With Gracenote To Provide Lyrics For 400,000 Songs

Yahoo strikes deal to catalog lyrics online from San Jose Mercury News reports on Yahoo’s announcement that they have partnered with Gracenote to provide the lyrics of over 400,000 songs. The general manager of Yahoo Music, Ian Rogers, explained that this partnership “fills a huge, gaping hole out there.” Since many of the lyrics sites […]

PPC

Search Marketing Agency Pricing Models

Pricing structures and rates aren’t secret in established service industries. Real estate agents get 3% to 6% of the house’s price; recruiters get 1/3 of total first year comp; trial lawyers take 33% of the settlement; list brokers charge 20%. While specifics vary, each industry has conventional pricing arrangements. Not so in paid search management. […]

PPC

Free Webcast This Thursday: Revving Up For Mobile Search Marketing

I moderated the two mobile search panels at SES New York a couple of weeks ago, and was fascinated by how quickly the mobile search space is moving from a potential to a real opportunity for savvy search marketers. Mobile search is still in its infancy, but it’s clearly on the verge of exploding, and […]

Local

Domaining & Subdomaining In The Local Space – Part 1:

The practices of domaining and subdomaining have steadily grown into increasingly hot topics in the local search marketing space for the past few years. “Domaining” is the practice of buying domains mainly for their potential keyword value. Speculators purchase keyword domains with a view towards selling those properties at considerable markup, and/or using those domains […]

PPC

Putting Search Into The Marketing Mix

Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the “Putting Search into the Marketing Mix” offered compelling reasons for including search as a fundamental component of a marketing strategy. The panel was moderated by Gord Hotchkiss, President & CEO of Enquiro, with speakers Curtis Dueck, […]

SEO

Google Ranked “Most Powerful Brand”

Gary Price reports that Millward Brown Optimor’s Brandz Top 100 has ranked Google the most powerful brand, based on the survey’s own methodology of earnings times a “branded multiplier.” The top 10 global brands are:

Content

Linking In The World of Web 2.0

The new social media sites popping up in the wake of the Web2.0 revolution are providing us with unique opportunities when it comes to link building. Since I’m always on the look-out for resources that attract and target specific demographics, I’ve hit the linking jackpot on more than one occasion by developing promotions that take […]

SEO

9 Reasons To Attend SMX Advanced

This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, about Search Engine Land’s first conference: Search Marketing Expo Advanced. It happens in Seattle this June 4th and 5th. As the date approaches, I’ve had some people ask me for more about what’s different or unique with this […]

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