Many companies have yet to get involved with search marketing. At Search Engine Strategies New York, panelists on the "Putting Search into the Marketing Mix" offered compelling reasons for including search as a fundamental component of a marketing strategy.
The panel was moderated by Gord Hotchkiss, President & CEO of Enquiro, with speakers Curtis Dueck, Account Manager, Epiar, Bill Mungovan, Director of Search Marketing, Carat Fusion and Misty Locke, President & Co-Founder, Range Online Media.
The overlying theme of the session focused on why a company should take part of their mark [...]
Related Topics: Channel: Search Marketing | Search Marketing: Branding | Search Marketing: General | SEM Industry: Conferences