Microsoft’s Tellme Launches Three Local Search Services
Microsoft, which recently acquired Tellme Networks, announced three new local business search services, all accessible via phone. The new services include:
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Become A Power User By Becoming A Valuable User
It’s no secret that having a power account on social media sites can mean the difference between a successful campaign and one that flops. It’s not everything, but it is definitely important. With more and more people trying to leverage the social communities for marketing campaigns, it’s important that you get every edge that you […]
adCenter Improves Ad Quality Ranking Algorithm
The adCenter blog announced that they have made improvements to the ranking algorithm to take into account several quality factors. The factors include:
Google AdWords Adds Preferred Cost Bidding Option
Google AdWords has added a new option to enable advertisers an to specify an average (i.e. preferred bidding) CPC or CPM bid, as opposed to a maximum CPC or CPM bid in their campaigns. If you select the new CPC/CPM option, your bids will fall around the price you picked. For example, if you want […]
Google’s Schmidt: YouTube’s “Claim Your Content” Copyright Protection Service Nearly Ready
Schmidt says YouTube ‘very close’ to filtering system from News.com reports that Google CEO Eric Schmidt says his company is extremely close to launching the much anticipated but very delayed content identification system.
Former Anti-Trust Targets Microsoft And AT&T Raise Trust Worries Over Google-DoubleClick Deal
Microsoft and AT&T, both of which have been subject to anti-trust actions in the past, are raising concerns that the combination of Google and DoubleClick might create a company that is too powerful. Google’s Rivals Fear DoubleClick Deal Concentrates Too Much Web-Ad Clout from the Wall Street Journal explains that joining Microsoft and AT&T are […]
SearchCap: The Day In Search, April 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Up Close & Personal With Robots.txt
The Robots.txt Summit at Search Engine Strategies New York 2007 was the latest in a series of special sessions with the intent to open a dialog between search engines representatives and web site publishers. Past summits featured discussion on comment spam on blogs, indexing issues and redirects. The subject of this latest summit was to […]
Yahoo Announces Evolution Of Newspaper Consortium With Search Distribution
Yahoo has expanded its newspaper partnerships to 12 newspaper publishing companies, with 264 newspapers across 44 states. Out of mutual necessity, the relationship originally coalesced last November around a partnership with Yahoo HotJobs, but there was clear expansion potential. Yahoo now becomes the exclusive paid-search provider to the participating papers, and both sides will apparently […]
The Cleansing Of The Links
Over the past several months I’ve had an avalanche of very specific inquiries, all with a related scenario. People are worried that their previous link building activities have hurt their site’s rankings, are going to hurt their site’s rankings at any moment, or are not helping their site’s rankings. When I probe them for more […]
Google Audio Ads Now Supported By Radio Station Software
Google just announced that Google AdSense for Audio is now supported by radio station automation software from Broadcast Electronics (BE), ENCO Systems and LAN International’s VIERO. The announcement comes alongside the other news of the Google & Clear Channel partnership.
Dodgeball Founders Crowley & Rainert Quit Google In Frustration
Dennis Crowley, cofounder of Dodgeball, which was acquired by Google in May 2005, has announced his resignation and that of Dodgeball’s other cofounder Alex Rainert:
Paid Links Under Scrutiny By Google Again
Matt Cutts of Google has written two posts this weekend on links to start a mountain of discussion in the SEO community. How to report paid links and Hidden links from Matt Cutts discussed how Google is in the process of testing out new methods to detect and handle paid links and their impact on […]
Is ‘Local Search’ A Vertical Or A Verb?
Is local search a microcosm of general search or is it the ultimate vertical? I’ve had this debate with a number of people over the past couple of years. Ask’s CEO Jim Lanzone once told me that he felt local was part of almost every vertical, and therefore not a vertical. I agree with him […]
Google In Radio Ad Deal With Clear Channel
This morning the New York Times is reporting that Google has struck a deal to sell radio air time on Clear Channel’s network. Clear Channel is the US’s largest single owner of radio stations. This had been rumored but the formal announcement (not yet posted) will apparently include “30-second spots on all of Clear Channel’s […]
Goog411 Voice Search And Speech Recognition
Tim O’Reilly has an interesting post that went up last Friday on Google’s potential motivation in rolling out Goog411. The obvious answer to the question “Why is Google doing this?” is mobile voice search and directory assistance ($13 billion in annual revenue per Opus Research). The conventional wisdom, which includes me here, holds that Google […]
AIRWeb 2007 Papers Released
The Third International Workshop on Adversarial Information Retrieval on the Web will be held next month, and there’s an impressive scope and depth to the topics that will be discussed based upon the papers to be presented during the conference, and the members of the committees who have worked to put this workshop together. This […]
Searcharazzi: Google Hearts DoubleClick
Searcharazzi asks: Why must all the good rumors come out on Friday afternoon? Today’s announcement that Google has indeed acquired DoubleClick for $3.1 billion in cold hard cash puts to shame even the juiciest details from this week’s SES New York show – from Reprise Media’s announcement that it was picked up by IPG to […]
Google To Acquire DoubleClick For $3.1 Billion
Google Buys DoubleClick for $3.1 Billion from the New York Times has news that Google has reached an agreement to buy DoubleClick for the sum of $3.1 billion. There was speculation in the past that Google and DoubleClick were in talks, so now that has been confirmed. With this purchase, Google now has access to […]
SearchCap: The Day In Search, April 13, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Analyzing The Major Shopping Search Services
This week I’ll look at shopping search from the user’s perspective. We’ll be starting with the big three offerings from the major engines, Google’s Froogle, Yahoo Shopping and MSN Shopping. In the next Just Behave column I’ll be taking a test drive of some of the dedicated shopping search properties and see how they stack […]
Google Likes To Invest In “Crazy Ideas”
Google’s Acquisitions Chief Looking for ‘Crazy’ Ideas from Bloomberg.com reports Salman Ullah, Google’s director of corporate development, as saying he considers investing in crazy ideas because those are ones that can become big successes.
SearchCap: The Day In Search, April 12, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Goodbye Teoma Algorithm, Hello Edison, Says Ask.com
Jim Lanzone, CEO of Ask.com, has confirmed with me that Ask.com is working on Edison. Edison is the code name behind merging of Ask.com’s two different search technologies they own, Teoma and Direct Hit. The name comes from inventor Thomas Edison, who worked out of New Jersey where’s Ask’s Teoma technology came from and where […]
Hitwise: Search Popularity Static; Live.com Only Tiny Slice Of Microsoft’s Share
The latest search popularity stats for March 2007 have come out from Hitwise. They show nothing different than last month. Google had a tiny 0.2 percent rise, while Yahoo dropped the same tiny amount. Live had a tiny 0.3 percent rise, though given Live’s already small amount of traffic, that’s more important to the service. […]
CBS To Distribute TV Shows Via MSN & AOL According To WSJ
CBS’s Web Reach to Grow from the Wall Street Journal reports that CBS is close to announcing a deal with MSN and AOL over distributing some of their TV shows and other video programming.
Utah Law Limiting Use Of Keyword Advertising
Google opposes Utah law limiting keyword advertising from the LA Times provides a little more coverage about the new Utah law that regulates keyword-based advertising, which Danny covered earlier. Reportedly, Google is “objecting” to this law, though how exactly isn’t detailed.
Small Businesses Getting Social: Individual and Community Efforts
In the online world, we’ve seen the emergence of social networking sites that allow for the discovery and sharing of websites, of bookmarks, of common interests, and the meeting of friends and friends of friends. In the business world offline, small businesses have the opportunity to be socially active in a number of ways, from […]
SearchCap: The Day In Search, April 11, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Q&A With Microsoft Live Search General Manager Derrick Connell
It’s hard to believe, but it’s already been more than a year since Microsoft Live Search launched. At the time, I remember being impressed with the functionality of the product, and thinking to myself, “this ought to heat up the game some—it’ll be interesting to see how the competition responds.” Well now that Live Search […]
Search Engine Strategies New York 2007 Coverage: Day 2
Below, a recap of coverage out of the second day of the Search Engine Strategies conference in New York this week, from items spotted across the web. See also coverage from Day 1 here. Note that some sessions below may have happened on the first day but only were written when this latest recap was […]
Jupiter Finds Increased Demand For Local SEM
Kevin Newcomb at SEW writes up new findings from JupiterResearch’s regular search marketing survey. The findings are broad and written up in some detail. But for purposes of this post, I’m focused on the local angle. Similar to earlier SEMPO survey results, released in January, there’s increasing marketer interest in local. SEMPO found that local […]
Google Publishes Papers On Clickbots
Last night the Google AdWords blog announced a paper they published named The Anatomy of Clickbot.A. The paper was rewritten by Neil Daswani, Michael Stoppelman, and the Google Click Quality and Security Teams. Here is the abstract: This paper provides a detailed case study of the architecture of the Clickbot.A botnet that attempted a low-noise […]
Search Engines Unite On Sitemaps Autodiscovery
Last November, Google, Microsoft and Yahoo united to support sitemaps, a standardized method of submitting web pages through feeds to the search engines. Today, the three are now joined by Ask.com in supporting the system and an extension of it called autodiscovery. This is where the major search engines will automatically locate your sitemaps file […]
Reprise Media Acquired By Interpublic
A quick heads-up and congrats to the gang at Reprise Media, which has now been acquired by global advertising company Interpublic. Reprise will remain an independent company within Interpublic, as part of the newly formed Futures Marketing Group. Reprise will be the first company to reside within FMG. Other assets there include the IPG Emerging […]
SearchCap: The Day In Search, April 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Twitter: More Than Messaging, It Can Generate Traffic
Twitter is a new and hot social site that everyone seems to be talking about but very few people are leveraging. Twitter is still in its infancy, but it can still drive hundreds, if not thousands of visitors. Below, an introduction to Twitter and how you can tap into it as a marketing tool. Twitter […]
Yahoo Site Explorer Takes Mobile Feeds, Gains Report Spam Button
Site Explorer Matures a Bit More and Accepts Mobile Feeds from the Yahoo Search Blog covers how the Yahoo Site Explorer tool now accepts mobile submissions and feeds, gains the ability to input URLs for deletion and remove more than five at a time (see our Yahoo Site Explorer Adds Features: Delete URL From Index […]
Digg-A-Meter Applet: Will That Story Be Popular On Digg?
Our recent Top 12 Ways To Win Friends & Write Magnetic Headlines article not enough to help you write the perfect headline to go popular on Digg? Via Pronet Advertising, I thought this was fun — the Digg-A-Meter applet tries to tell you the potential success of your story titles.
FeedBurner Tips On Avoiding Duplicate Content
What’s Up With That? Vol. 3: SEO at the FeedBurner blog answers a number of common questions people have about how search engines interact with web feeds, based in part on FeedBurner having consulted with Google and Yahoo. Among these are tips on easing duplicate content concerns.