More from Search Engine Land: Page 5

Google

Google Acquires Stake In Maxthon Browser?

Google Takes Partial Ownership Of Maxthon Browser from TechCrunch covers rumors that Google has purchased a minority stake in the Maxthon Browser and that a much larger deal between the two companies is in the works. See related discussion on this via Techmeme.

Content

Next Up For Google, DirectTV?

VentureBeat, which previously correctly predicted the EchoStar deal with Google before it was announced, is predicting a similar deal with DirectTV is pending. The service, the largest satellite TV provider in the U.S., reportedly has 16 million subscribers. U.S. television ad revenues are estimated at between $51 million and $70 million annually.

PPC

Yahoo Strikes Broad Search Deal With Viacom

In a multi-year, wide ranging deal Yahoo will provide paid search and contextual ads to 33 Viacom-owned sites, including MTV.com, Nickelodeon and Comedy Central. This is a nice win for Yahoo and an endorsement of Panama and related technology and there’s no mention of Google anywhere, but it partly also has to be seen as […]

PPC

Turn Your PPC Advertising Campaign Into An Effective Search Marketing Machine

Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages. PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking […]

Google

Wired Q&A Interview With Eric Schmidt

Fred Vogelstein, who penned the semi-infamous “How Yahoo Blew It” piece for Wired Magazine, has a long Q&A style interview with Google’s CEO Eric Schmidt in this month’s issue. Here’s a potentially more interesting earlier Vogelstein interview (previously unpublished) with Schmidt for comparison.

Bing

Addicted to Link Research?

It’s been a little over a week since MS Live Search disabled linking related advanced queries. The post itself announcing the decision was short, but the commentary that followed it was anything but. What’s the big deal? The search engines never had to give us this data in the first place. The actual operator, link: […]

Content

Seed Funder STN Labs Is Open For B’ness

This isn’t search news per se, but Jake Baillie, who used to run local search engine True Local, is now helping to lead incubator/seed-round funder STN Labs. Jake left True Local in December specifically to pursue working at STN Labs, which already has an interesting portfolio of companies including local search data vendor Urban Mapping […]

Local

Local Data: Not Sexy Just Critical

A few weeks ago Steven Aldrich, a VP of strategy for small business software (and now marketing) company Intuit, delivered a speech in which he presented an amazing statistic. According to Aldrich, roughly 6 million businesses are started annually in the U.S. but another approximately 5.6 million go under. Think about it. From the point […]

SEO

More On AOL’s Search Marketplace

As Danny noted, AOL is launching a new program for advertisers to buy Google AdWords directly from AOL. But AOL Search Marketplace, as the new program is known, goes beyond simply white-labeling Google sponsored listings. “We’re allowing advertisers to specifically customize their campaigns on AOL search,” said Dariusz Pacsuski, Vice President, Search Products, AOL Platforms. […]

Google

AOL To Sell Ads Direct, Using Google’s Tools

As John Battelle notes, the embargo on AOL’s deal to white label Google’s AdWords system and sell ads direct on its own has been broken. It’s no surprise this was coming. A white label deal was announced back in December 2005 when AOL renewed with Google:

Google

George W. Bush: A Failure Once Again, According To Google

Remember how Google introduced a link bomb fix in January that, among other things, finally got US President George W. Bush out of first page of results for searches on miserable failure and failure at Google? Bush is back, at least for failure, and the White House has only itself to blame. Someone reading our […]

SEO

Google Voice Local Search Launched

You’ve heard the rumors. Now you can try the experimental service from Google Labs. Google Voice Local Search is now live and publicly claimed by Google. Greg Sterling will be along to say more either here or in a fresh post. In the meantime, you can call (1-800-GOOG-411) and get local information by talking to […]

Google

Google Exec On Board Of Company That Might Pollute Google Results

Bottom Slurping for Google Juice from Kate Kaye ClickZ is a fairly jaw-dropping story of Associated Content, a site cofounded by Google vice president of advertising sales Tim Armstrong, that might very well be generating the type of AdSense-powered crud that pollutes Google and other search engines as I just mentioned earlier today. Armstrong is also a board member of the […]

SEO

Search In Pictures: New Column From Search Engine Land

Last week, Barry Schwartz tried a new idea of showing what was happening in the world of search based on pictures he found on the web. You liked it enough that we’ve decided to make it a formal column called Search In Pictures, which will run on Fridays here at Search Engine Land. The latest […]

Content

A “New Deal” For Online News & Search Engines?

Investment pundits have been scratching their heads this week over billionaire investor Sam Zell’s $8.2-billion purchase of Tribune Corp., publisher of the Chicago Tribune and Los Angeles Times, and owner of other old-media properties. Newspapers have been bleeding cash and losing both money and eyeballs to online news, job and classified sites over the past […]

Content

AFP & Google Settle Over Google News Copyright Case

The most significant copyright case against Google News, that filed by Agence France-Presse back in March 2005, has now ended. Google has signed a licensing agreement with AFP that settles the suit. News from the AFP here. The statement from both companies has the usual spin that this is about "new" uses rather than Google […]

Content

Shareholders To Vote On Google Censorship In China

Google Faces Pressure Over Censorship from WebProNews reports that Google’s shareholders will have the right to vote at the upcoming annual meeting on the issue of censorship in China and other “abusive regimes.” Marketwatch and BetaNews both also have earlier coverage.

Google

Google China Releases Labs Product Very Similar To Sohu.com’s Sogou

Google evades question about software similarities from InfoWorld reports that Google is under scrutiny on their release of a Pinyin Input Method Editor (IME). The IME is a Google China labs product that enables “users to enter Chinese characters by typing their Pinyin equivalents on a standard QWERTY keyboard.” The problem is many users have […]

Paid social

Del.icio.us Improves Firefox Bookmarks Extension

The del.icio.us blog announced an upgrade to their Firefox extension that enables the easy bookmarking of pages. The changes include: Searching and browsing your bookmarks can be done directly in your Firefox browser You can edit your bookmarks within Firefox You can define which tags to display in the Firefox toolbar also For a full […]

Google

Google: Master Of Closing The Loop?

I gave SEO Book’s Aaron Wall a big mention for his piece on trust earlier this week, but he’s got another post out now that deserves as much attention: Google as the Invisible Hand of the Online Economy. In it, he covers things such as how by being everywhere, Google reinforces things for Google itself. […]

Google

Teaching Google To See Images

“Image search” is really something of a misnomer, because current generation search engines rely primarily on text to “understand” all types of content, including images. When you search for images on Google, Flickr or most other search engines, they aren’t examining the pixels that make up images. Instead, search engines look for clues that might […]

Google Ads

Google AdWords Goes Yellow & Changes On Click Event

The Google AdWords Blog just announced that they have made two changes on how the top sponsored listings in the Google search results are handled. (1) A color change from a blue background to a yellow background was pushed through today after much testing. (2) Now you have to click on the title of the […]

PPC

Yahoo Search Marketing To Shorten Ad Descriptions In June

Yahoo has announced that they will be shortening the length of search ad descriptions from a maximum of 190 characters to 70 characters. Starting in May 2007, Yahoo Search Marketing will require you to fill out a “short description” that would be the default ad text source. In June 2007, Yahoo will begin using shorter […]

Apple

Smarter’s Product Video Reviews

Smarter’s video product reviews are a very entertaining and useful product research tool. As Smarter’s product evangelist Paul Willmes said, “the reviews are by people who actually own [the product] which makes it more real. It makes the opinion more valuable, like a friend giving you advice.”

Google Ads

Google AdWords Adds Impression Share Metric

Vinny Lingham reports finding a new metric on his Google AdWords console named Impression Share. Impression Share is a statistic available at both the campaign and account level, which shows the share of all impressions an ad earned against others that are competing for those. From the help pages:

SEO

SEO Is Easy? Let’s Look At The Hard 5 Percent

The SEO world has always had its supporters and its detractors, and it’s never made a great deal of difference. The bigger battles often waged within the community between the whitehats and blackhats. The whitehats would rant and rave about how the blackhats could get clients in trouble and how blackhat tactics generally junked up […]

Google Ads

AdSense Units Get Bigger Google Logo

A fresh, new look for AdSense ads from Google’s Inside AdSense blog makes it official. The new AdSense displays that have been in testing from last month, with the "Ads by Google" much more prominent in the lower right-hand corner? They’re here to stay.

Google

Cost Of Protecting GOOG Chief: $1/2 Million

Google’s top execs taking salaries of only $1 is old news. The cost of protecting them, especially Google CEO Eric Schmidt, is considerably more. Over half a million dollars, $532,755 to be exact, to protect Schmidt. That’s according to company’s latest financial filings, reports the New York Times.

Content

Free Page Creator Tools From The Big Three: Trash or Treasure?

Have a small business in need of a website, but no budget for professional design services? Yahoo, Google and Microsoft all offer free small business site creation tools that can help you develop a professional online presence. Keep reading for an in-depth review of what Office Live Basics, Google Page Creator and Yahoo SiteBuilder include […]

SEO

WSJ Covers Ask.com’s “Information Revolution” Ad Campaign

Ask.Com’s ‘Revolt’ Risks Costly Clicks from the Wall Street Journal weighs in on the Ask.com guerrilla marketing campaign we covered last month, especially focusing on the negative comments that have appeared on the associated web site. The article also highlighting the television commercials now airing. I’ve seen these myself on TV here, and a video […]

Google

Google My Maps: Mashups For The Masses

Google has just launched “My Maps,” an impressively simple tool within Google Maps that allows users to create personal “mashups” and save or share those with friends or the world at large. A range of formatting options enables the maps to be highly customized and include images or video. Maps can be created “manually” by […]

Content

Surveys: SEM, Online Marketing And Advertiser Attitudes

A trio of advertiser and merchant-related surveys bubbled up (or bubbled up to me via an email from Danny) earlier today. They all in one way or another discuss search marketing and/or traffic driving strategies and online spending. There’s a lot of interesting data here for consumption. There are varying sample sizes, populations and methodologies […]

PPC

DoubleClick Establishing Nasdaq-Like Ad Exchange

The New York Times is reporting that DoubleClick is setting up an auction-based ad exchange, a “mix of eBay and Sabre, the airline reservations system that travel agents use.” “The service will let advertisers see information about what competitors bid for particular ads, in the same way that eBay shows visitors past bids. And it […]

Ecommerce

Yahoo Testing Alpha (Beta) Multi Search

Spotted via Micro Persuasion and Digital Inspiration, Yahoo’s just launched Alpha (in beta version, natch). Both of the aforementioned blogs call Alpha a customized search engine similar to Google Custom Search Engine, but Alpha is really more of a multi-search tool that submits your query to multiple sources and aggregates results from all of them […]

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