13 Tips For Getting Page One Search Rankings

How do you get what you want on page one for your brand phrases? When facing negative content at the top of the SERPs, it’s a challenge many companies want to conquer very quickly. The good news is that it is doable; it’s just that not many people talk about how to do it. If you have unfavorable content ranking for your brand, the best approach is to just get the favorable sites on the Internet to outrank the unfavorable site, pushing the unfavorable down to page two. How do you do this? You merely need to give the favorable sites a nudge, by increasing their link popularity. The pr [...]


A New Place To Face-to-Face: B2B Social Networking

I recently saw a study by the market research firm, Keller Fay Group which was sponsored by experiential marketing agency Jack Morton Worldwide that concluded that word of mouth is the #1 influence on business purchase decisions and is best leveraged through face-to-face marketing efforts. The study's conclusion was based on the fact that 50% of the respondents polled reported that they were highly likely to buy a product or service based on word of mouth; while 49% passed on what they've heard to others. The study goes on to say that "Business decision-makers most value communication chan [...]


Only 30 Tickets Left For SMX Advanced!

Just a quick heads-up -- we've only got about 30 tickets left for our SMX Advanced conference happening in Seattle next Monday and Tuesday. If you've been thinking of going, get your conference pass as soon as possible. When we sell out, we're sold out. You'll find the conference agenda here and registration info here. [...]


Wikipedia Asks For Help Editing The SEO Article

A popular Wikipedia editor Jehochman has requested that several respected SEOs contribute their time to editing the SEO wikipedia page. As you can see on the discussion page Jehochman said on May 16th, "I've invited half a dozen editors who have experience with this topic to evaluate the references." While some SEOs are helping with the SEO article, others like Rand Fishkin believe it is a battle we cannot win. By that, he means, since Wikipedia entries can be edited by anyone - there is nothing stopping someone from coming in and changing all the work they would put into the article. [...]


Yahoo Europe Launches Panama Search Marketing Platform

Yahoo To Launch Panama PPC System In The UK "Soon" from yesterday is no longer "soon," it is now. Some European advertisers have already been upgraded to "Panama," Yahoo's new search marketing platform that was released in the U.S. back in October. An official email was sent out to advertisers today, notifying them that they can request to be upgraded as well. There is a lot of information over at the new Upgrade Centre and I have some additional information as well. [...]


Google In Video Ad Deal With China.com

China.com signs ad pacts with Google, China Mobile from Reuters reports that Google signed a deal with China Mobile to provide video ads for China.com. In addition, Google has been powering China.com's search engine since 2006. [...]


Google’s New ‘Animated’ Home Page In Korea

Google has launched a new home page for Korea that departs from Google's "classic," minimalist home page approach. The new look features animated product buttons below the search box and will become the default home page in the country, a move Google is comfortable with given the near universal presence of broadband. [...]


SearchCap: The Day In Search, May 29, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: Report From The Field: Search Engine Strategies ChinaSES China is always a fascinating experience. Although the content is similar to other SES shows around the world, there are notable differences ranging from unique perspectives on the Chinese and Asian markets to a variable "schedule" that seems to work fine for locals but is guaranteed to drive anyone... Google Launches "Street View" PhotographyThere was no official post or announcement that I was [...]


Report From The Field: Search Engine Strategies China

SES China is always a fascinating experience. Although the content is similar to other SES shows around the world, there are notable differences ranging from unique perspectives on the Chinese and Asian markets to a variable "schedule" that seems to work fine for locals but is guaranteed to drive anyone from a western culture accustomed to events starting and finishing on time absolutely nuts. Last year, SES China was in Nanjing in Jiangsu Province—an industrial city on the Yellow River in the north-east part of China. This year, the conference moved south, to the coastal city of Xiame [...]


Google Launches “Street View” Photography

There was no official post or announcement that I was able to find, but I stumbled upon the launch of Google's new "Street View" imagery (screen shots below). Clicking the "Street View" button (upper right) outlines blue streets for which Google has photography. You can then drag a "person" icon to the street you want to see and launch a window that offers, well, a street-level view. You can also navigate within the images to adjacent areas and expand to a full-screen view. Upon my very quick look at this it appears to be a more refined version of what A9 did with block view. Here are some [...]


Google Images Quietly Adds Face Filter

Google Operating System reports that Google has added the ability to restrict your Google Image search by faces. To do so, just append "&imgtype=face" after your search string. For example, a search on paris returns results of Paris, France, the Eiffel Tower, Paris Hilton and others. A search on paris but with "&imgtype=face" appended to the end, returns results mostly of Paris Hilton and other faces, because they match face results. Another example is a search on google that returns mostly screen captures of the Google home page. If you add the face restriction parameter to the URL, you [...]


Yahoo To Launch Panama PPC System In The UK “Soon”

I reported at the Search Engine Roundtable that Yahoo will be launching Panama, their new search marketing system, in the UK very soon. The PPC Blog has a copy of the email sent to Yahoo advertisers in the UK. The email notifies advertisers that their new "Sponsored Search system will be rolled out in the UK soon, beginning with advertiser migration later this quarter." Several UK advertisers have already been invited to Yahoo meetings to discuss and demonstrate the new features in Panama. Yahoo launched Panama in the U.S. in October 2006. [...]


Loki 2.0 And The ‘Geo-Web’

In another Where 2.0 related announcement -- they just keep coming this morning -- Skyhook Wireless has released toolbar/platform Loki 2.0. Loki is kind of like the Firefox of local search. Once downloaded, it determines your location through wifi triangulation and removes the need to enter location when performing a local search. Here's the key paragraph from the press release: One of the key capabilities of Loki 2.0 is a JavaScript API that allows any web developer to location-enable their end user experience by just embedding a few lines of JavaScript into their HTML content. Now anyone [...]


Google Acquires Security Company, GreenBorder

Googlified reports that Google has acquired GreenBorder Technologies, an online security company, on May 11, 2007. Ionut adds that GreenBorder protects against virus, spyware, and trojan threats by watching the Internet session from the rest of the PC and earlier Internet sessions. If GreenBorder protects an application, the application would be highlighted in green. It is possible that Google may use their technologies to detect sites with these threats and display more advanced malware warnings in the future. [...]


MapQuest Introduces New ActionScript API For Richer Maps

In the second mapping-related announcement of the morning, MapQuest has introduced a new, Adobe ActionScript API for third party developers to build on. The bottom line is that this new platform will apparently enable richer and more complex mapping applications and mashups. Here's a sample, mocked up for the announcement: golf course finder (see the drop-down menus and "full screen" option [upper right]). Here's how the press release explains it: Developers can now build rich applications with Adobe® Flex™ or Adobe Flash® software using a true, native API for ActionScript for superior d [...]


Federal Trade Commission Opens Antitrust Investigation Over Google’s DoubleClick Deal

Google Deal Said to Bring U.S. Scrutiny from the New York Times reports the Federal Trade Commission will be reviewing the proposed Google and DoubleClick acquisition. The preliminary antitrust investigation is to be conducted by the FTC and not the Justice Department, which is what privacy advocates wanted. The FTC will decide if they should escalate the investigation into what they call a "second request," probably within a weeks time. Google told the New York Times that "it was confident that the deal would withstand scrutiny." While Marc Rotenberg, executive director of the Electronic [...]


Microsoft Virtual Earth Expands 3-D Coverage To Include New York

When Microsoft debuted Live Search Maps/Virtual Earth in 3-D last November there were many "oohs" and "aahs" but there was also the question: "Where's New York?" It was not among the original 3-D cities that the Virtual Earth team rolled out. Now that omission has been rectified with the launch this morning of New York and a range of other U.S. cities and Ottawa, Canada. Here's a spectacular video of the new 3-D rendering of New York. I was unable, however, to duplicate these views on Virtual Earth 3-D when I checked this morning. I also compared Google Earth, which has numerous New York bui [...]


SearchCap: The Day In Search, May 28, 2007

Below is what happened in search today, as reported on Search Engine Land and from other places across the web: From Search Engine Land: More Maps Announcements Coming This WeekThe conference Where 2.0 begins tomorrow in San Jose, California. It's about mapping, mashups and location-based services and there should be a range of interesting announcements from companies large and small. To that end, Garrett Rogers speculates, based on domain name registrations, that Google will be announcing a "street view"... YouTube Tests New Video PlayerScreenshots of YouTube's New Player from Google O [...]


More Maps Announcements Coming This Week

The conference Where 2.0 begins tomorrow in San Jose, California. It's about mapping, mashups and location-based services and there should be a range of interesting announcements from companies large and small. To that end, Garrett Rogers speculates, based on domain name registrations, that Google will be announcing a "street view" mapping capability at the show. Here's more background on a related startup (Vutool), which Google allegedly acquired to offer this functionality (or some version of it). Microsoft has experimented with street-level photography and has had "Street Side" (in Seattl [...]


YouTube Tests New Video Player

Screenshots of YouTube's New Player from Google Operating System shows a new YouTube player being tested to "improve the way you interact with videos and will create a cinematic experience" says Ionut Alex. Chitu. Here are some of the new features in the YouTube player: You can jump to any part of the video, even if it has not yet downloaded that part You can see thumbnails of around ten related videos before the video ends and they are shown as a Mac OS X genie type of effect at the bottom of the video A menu button gives you easy access to copy the code to embed the video in your site or [...]


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide