More from Search Engine Land: Page 3

SEO

Virgin Mobile USA To Offer JumpTap Local Search

Virgin Mobile USA, which has been working since December with private-label mobile search provider JumpTap, announced that it would add now add local mobile search. Users will be able to type a query and their zip, city or state to get local information. Both search functionality and local content on mobile devices are core, strategic […]

PPC

Google At $950 Per Share: Extreme Transparency

To grow share, revenue and market capitalization, Google should adopt Extreme Transparency. Google dominates search with 70% market share. Google has soaring revenue, 63% up year-over-year Q1. Google has a monster market cap, north of $140B. But there’s a problem lurking in the wings, and pulling that problem into the sunlight and solving it—nay, obliterating […]

Google

Google Meme: Hot Trends Added To Google Trends

Google has launched a meme-like feature to Google Trends. The Google Trends home page now has a section named “Hot Trends,” which shows the hottest queries for the day. You can also look back historically and see the hottest queries for that day. Plus, Google Trends upgraded the trends history to show not only country […]

SEO

Google Coop Meets Google Gadgets

Steve Rubel reports that Google Coop has added integration with Google Gadgets. For example, I subscribed to a weather subscribed link within the Google Coop and then did a search for weather 10901 and got this:

Content

Google Denies New UK News Search Deal

Google reach deals with news websites from the Sunday Herald reports that Google has reached a deal with several large UK newsgroups to carry content on Google News, but Google tells me no such deals have been agreed.

Content

June To Be “Month of Search Engines Bugs”

‘Month of bugs’ pins bull’s-eye on Google, Yahoo from Computerworld reports Websecurity.com.ua says it will post a security vulnerability about the most popular search engines of the world each day throughout the month of June, in particular cross-site scripting ones.

Google

Rumor: Google & Salesforce.com To Join Forces Against Microsoft

Google, Salesforce.com Weigh Alliance to Battle Microsoft from the Wall Street Journal reports that the two companies are rumored to be in discussions about working together to compete against Microsoft. By teaming up with Salesforce.com, the Wall Street Journal says teh two can compete with Microsoft’s customer relationship management (CRM) software. Google already offers email, […]

Content

Foundational Links Don’t Split, Crack Or Get Dugg Up

A lot of business owners I work with understand they need inbound links but aren’t sure how to get started or prioritize their efforts. I suggest they begin by establishing a base of links from authority sites that work toward building their business reputations. I refer to these as foundational links and believe they are […]

Google Analytics

Post-Acquisitions, Google & Microsoft Should Offer A (Free) Bone To Search Marketers

One month ago I mused about possible impact of Google’s DoubleClick acquisition on SEM agencies and bid management tool vendors. This week’s Microsoft acquisition of aQuantive sheds an interesting new light on the situation. As I reported, DoubleClick (and now Google) sells a powerful PPC bid management system called DART Search. Features include one-screen management […]

SEO

SMX Advanced Tickets Going Fast!

This is a special message for our SearchCap newsletter readers and anyone who visits Search Engine Land, regarding Search Engine Land’s first conference: Search Marketing Expo Advanced. It’s coming up fast — only two weeks away, in Seattle this June 4th and 5th. This is mainly a reminder that if you’re thinking of going — […]

Google

Microsoft Search Marketing Vs. Google Search Marketing (Beta)

I wrote before about the inherent conflicts of both Google and Microsoft potentially owning firms that do search marketing. Since Microsoft is now back on track to join Google in doing this, I can’t help myself. Let’s have some fun. From a future Google help page (apologies to the existing help page):

PPC

Billable Click Fraud Is 10% to 15%, Says Fair Isaac

Fair Isaac Claims Pay-Per-Click Fraud Is 10% to 15% from InformationWeek says Fair Isaac is going to report today that it has found the click fraud rate of billed paid search and contextual advertising to be 10 to 15 percent, though the figures are based on what the Associated Press characterized as being a “handful” […]

Google

Google Book Search Expands

Although Google currently has a wealth of books in their Google Book Search database, this isn’t enough either for them or us, so they’ve taken steps to improve the situation. If you now do a search, you’ll find references to millions of books that they haven’t yet digitized. You can then click on an “About […]

SEO

Local Matters Launches LocalGuides.com

Local Matters, a company that provides a lot of behind-the-scenes technology and data for a number of local search services, has released a beta version of its own “social-local” site, LocalGuides.com. Local Matters CEO Perry Evans describes it like this: “In a nutshell, LocalGuides.com is a new approach to creating a “social-local” experience in the […]

Google

Universal Search Spawns New Format For Google Maps

In conjunction with Universal Search, the Google Maps team created a new “text view” that features images of local businesses and a smaller map. The placement of ads is different, below the map on the right. And there’s a pull-down menu to adjust distance. Here’s an example for “coffee houses, New York.” The traditional “map […]

Ecommerce

Google’s Promising, But Yahoo’s Doing, Cross Language Information Retrieval

Yesterday, Google announced that it will soon be launching a cross-language information retrieval (CLIR) feature. As Greg Sterling wrote: “Search queries will be entered in the native language, translated into English and run against Google’s index. Any retrieved pages/sites will then be translated from English back into the native language. [Google’s Udi] Manber said it […]

SEO

What Should The SMX Advanced Soundtrack Be?

One of the fun things about starting up the Search Marketing Expo conference series has been getting involved with lots of the details. Here’s one — walk in music. You know when you come into a session, and there’s music playing? Our SMX Advanced conference will have music like that when the show happens in […]

Content

Democratic Debate To Be Co-Sponsored By YouTube

Via Mashable, YouTube, CNN partner for presidential debate from the San Jose Mercury News coves how YouTube will be co-sponsoring the first official Democratic debate, along with CNN and others. There are very few details about what the sponsorship means. Would YouTube be airing the debate live? We know YouTube doesn’t air anything live. So […]

PPC

WPP Grabs 24/7 Real Media For $649 Million

UK based global advertising firm WPP has acquired the publicly traded 24/7 Real Media for a whopping $649 million. The company was previously being looked at by Microsoft (for $1 billion) according to rumor. It follows on the heels of several high-profile acquisitions, including Yahoo’s intended purchase of Right Media and Google’s planned acquisition of […]

SEO

Search Friendly CMS Does Not Equal Search Optimized One

Having a supposedly “search engine friendly” website isn’t all it’s cracked up to be. In fact, it can be quite a disappointment. That’s because it’s not the same thing as being “search engine optimized.” I’ve seen the words “search engine friendly” bandied about quite a lot, particularly to market and sell blog platforms, shopping carts, […]

SEO

Imagine Live Search – Microsoft’s Test Site Launches

Spotted via LiveSide, Imagine Live Search is a new experimental search engine from Windows Live. Like those from Ask (Ask X), Google (SearchMash) and Yahoo (Alpha), it provides a mixture of results all on the same page. Below is a look at Microsoft’s new test bed search engine, Imagine Live Search, as well as a […]

Link building

The Ranking Roller Coaster Cause And Effect

There are many reasons why your site might lose search engine result rankings. Some of those reasons can be traced to a particular fault while others just occur in the natural course of life. In essence, rankings change because change happens. But understanding what causes typical loss of rankings can give us a better insight […]

SEO

Google Searchology: CLIR and Views

There was a laundry list of announcements that Google made today. Danny has captured the big ones. Here are a couple of things on the list that didn’t make the headlines: CLIR and Google Views (Experimental/Labs).

Content

George Washington Did What According To Wikipedia???

Many have joked about how Wikipedia seems to rank at the top of practically any Google search that you do. Often, that’s a good thing, as Wikipedia has lots of great information. But a search on george washington today shows a downside. Someone edited the start of the Wikipedia entry about the first US president […]

Content

Feds Spur Demand For Enterprise Info-Discovery Tools

Corporate spending for electronic-discovery services, estimated at roughly $1.77 billion in 2006, is expected to increase by more than a third to $2.42 billion this year, according to the Wall Street Journal. The reason? New Federal Rules of Civil Procedure passed by Congresss that are accelerating deadlines for companies to identify and describe electronically searchable […]

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