More from Search Engine Land: Page 2

SEO

Google Leads Among Smartphone Users In US & UK

The mobile measurement firm M:Metrics released data showing what it characterized as the “top mobile Web companies among smartphone users.” Data were drawn from a relatively small sample but seek to reflect reach by the various companies among the broader population of Smartphone users in the U.S. and U.K. The data reflect a composite of […]

PPC

Report: Don’t Buy AdWords, Focus On SEO

Over the weekend, with the sensational headline “Search & Destroy,” the New York Post wrote up the forthcoming results of an “audit” from UK-based Internet Search Metrics (also called Internet Search Management). The Post article says the audit, which is not yet released, argues that the spending on paid search is often unjustified and that […]

PPC

Free Tool For Back-Of-The-Napkin Paid Search Forecasting

Forecasting is a delicate process which demands care. When prospective new clients ask our agency to build 12 month PPC projections, we often shudder. It isn’t that building forecasts is technically or theoretically difficult: stir reasonable monthly estimates of term-level click volumes and click costs into reasonable estimates of site conversion, bake at 350 degrees, […]

SEO

Local.com Announces Patent For Location-Based Search

I’ve got a patent, you’ve got a patent. It seems that nearly everyone running an Internet company has a patent nowadays. Local.com is the latest to announce a patent in the local space. The patent (no. 7,231,405), which I was unable to locate through a USPTO and Google Patents search, “covers local search technology related […]

Content

Don’t Put All Your Links In One Basket

We recently redesigned our kitchen and hired a contractor to oversee the project. My husband argued as the primary user of this space, I should be the one to coordinate its design and the people doing the work. I’m not sure if he had resigned himself to the inevitable or just wanted a way out […]

PPC

Yahoo Merges Search & Display Ad Teams, Karnstedt Heads Up Team

Yahoo announced that they are combining its search ad and display ad teams. As part of this move, David Karnstedt will be heading up North American sales. Karnstedt was Yahoo’s senior vice president of Yahoo’s search sales business and is now head of US sales overall. Wenda Harris Millard, Yahoo’s Chief Sales Officer in the […]

Google News

Google’s Human Touch

The Human Touch That May Loosen Google’s Grip from the New York Times questions whether Google’s use of algorithms and computers to compile search results might lead to its demise in the future.

SEO

Ask Advertising Campaign Slammed

As pointed out on Bruceclay.com — Ask.com thinks you’re an idiot — Ask can sometimes be an irritating company. I like the new Ask3D interface, and they’re doing a lot of good things in the search arena. However, when it comes to how Ask is marketing itself, I’m completely baffled.

Google

Google Adds News Blog & Finance Blog

Google frequently adds new blogs, most are for international translation of their other blogs now – but recently Google added two new blogs. The Google News Blog was launched yesterday and the Google Finance Blog was launched Wednesday. Hat tip to Googlified.

Google

Google Has About 2,000 Job Openings Worldwide

Gary Price reported that Google has almost 2,000 job openings at this point in time. He counted them yesterday, and of course, they are subject to change at any moment. Here is his breakdown by region: United States 1,233 Jobs Canada, Caribbean, South America 67 Jobs Asia 269 Jobs Europe, Middle East, and Africa 388 […]

Google

Google Partners With Dell To Manufacture The Google Search Appliance

The Google Enterprise Blog announced that they are getting out of the hardware business by partnering with Dell to manufacture their Google Search Appliance boxes. Google said they made this move so that they can “focus more on the software side.” Google is also excited about Dell’s capabilities of marketing the search appliance globally.

Content

Business.com Up For Sale, Bidding Starting At $300 Million

Business.com Could Hit Jackpot on Auction Block from the Wall Street Journal reports that Business.com is “on the auction block.” The popular business-to-business directory is expected to make between $300 to $400 million on the sale. Who would be interested in buying Business.com? The Wall Street Journal believes that Dow Jones and New York Times […]

Google

Google: 25% Of Queries Are New & Adding Question Engine

Google’s Udi Manber – Search is a Hard Problem from Read/Write Web has an interesting write up on a presentation that Udi Manber, Google’s VP of Engineering, gave the other day at Supernova. In his presentation, he covered why “search is a hard problem.” But a few of his statements really stood out from the […]

Link building

SEO “Don’ts”: 20 Fatal Mistakes You Must Avoid To Succeed

Small businesses are often hard-pressed for time and money. That’s been a recurring theme in the Small is Beautiful columns here on Search Engine Land. And as I read various small business blogs, it’s clear to me that there’s a growing interest in search marketing and understanding the benefits of SEO. But there’s still a […]

SEO

Keep The Faith When The Algo Changes

One common mistake I’ve seen SEOs make since the dawn of search engines is tweaking their pages every time a change in ranking occurs. This is partially due to the fact that SEOs are notorious for mixing up cause and effect. Rankings for any given keyword phrase change constantly due to a variety of factors. […]

Local

Local & Mobile Search: We Want Your Input!

We’re in the planning phase for our first SMX Local & Mobile search conference, and would appreciate your help. Please take a short Search Engine Land Local & Mobile Search Survey, to help us get a better understanding of the current landscape. It will take about 3 minutes to complete. Really, we timed it!

Google

Top Google Engineer & Product Manager Leave Google

Two top Google engineers leave — to Benchmark Capital from VentureBeat reports Bret Taylor and Jim Norris, top Google engineers, have left Google to work at Benchmark Capital, a venture capital firm. Taylor and Norris were largely responsible for the development of Google Maps as well as other Google products. Taylor was the project leader […]

PPC

Yahoo Search Ads Now Truncated To 70 Characters

As expected, Yahoo has confirmed that as of now, all Yahoo Search Marketing ad descriptions that are longer than 70 characters will be truncated to fit the new size requirement. There still is an optional 190-character long description box, which may be used on some of Yahoo’s distributing partner sites. So if you have not […]

SEO

Yahoo Acquires College Sports Site, Rivals.com

Yahoo has acquired Rivals.com, an online college sports site. Yahoo said this acquisition “will significantly expand the community offerings and open publishing capabilities of Yahoo! Sports.” Although Yahoo did not discuss the financial matters of the agreement, paidContent.org suspects it was about $100 million.

Paid social

The Users Are Revolting At Flickr & Elsewhere

Flickr has recently introduced content filters, allowing users more control over what images they view, and to ensure that they don’t get nasty surprises by accidently viewing some of the more adult images that are hosted. However, while this is a useful option, the option of turning it off has been removed in Germany, which […]

Google Ads

Google Pay-Per-Action Beta Goes Global

Google launched Pay Per Action ads to a very limited user base on March 20. Now, Google is launching this beta product globally. Google Pay Per Action is a new pricing model available to advertisers to specify a dollar amount they would like to offer publishers for successful conversions. Advertisers will only pay upon a […]

Google

This July: Try Google-Free Fridays!

Back in 2002, I called Google the "Marcia Brady" of search. Fans of the Brady Bunch know that Marcia was one of six children, and middle daughter Jan felt Marcia got all the attention. "Marcia, Marcia, Marcia," she’d often complain, just as today, it often seems to be "Google, Google, Google" that’s all you hear […]

Ecommerce

Mistaken Identity: Wearing Google Shirts To An eBay Event Might Be Bad For Your Health

Remember the fracas between Google and eBay, where Google was going to have a party for Google Checkout at last week’s eBay Live event? It scored some collateral damage when two employees of MyStoreSpace.com found themselves interrogated for wearing Google shirts, though talking up Google Checkout as they did probably didn’t help. Blogs MyStoreSpace’s founder, […]

Content

Dating Tips For B2B Marketers

Just what do search marketing and dating have in common? According to Seth Godin, the keynote speaker at last week’s Search Engine Strategies Conference in Toronto… plenty! When it comes to finding an appropriate partner and building a long-term relationship, there are some interesting analogies.

Content

Microsoft To Change Desktop Search In Vista Over Google Antitrust Claim

Microsoft to change Vista after Google complaint from Reuters reports that Microsoft has agreed to make changes to their Vista desktop search application to make it easier for people to change the default search provider. Microsoft will make the changes in reaction to a Google antitrust complaint lodged with the US Justice Department. Google claimed […]

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