SearchCap: The Day In Search, July 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
More from Search Engine Land: Page 2
Networking: The In-House Search Marketer’s Most Powerful Tool
You are a pillar. You are on an island. You are alone – a stranger in your own land. Such is the life of an in-house SEM. Or is it? True, you may be the only one in your company talking your talk and walking your walk, but you are hardly alone. As more companies […]
Digg Buries Google AdSense For Microsoft Ads
Digg has dropped Google as its ad provider in exchange for for a three-year exclusive ad deal with Microsoft. Microsoft will be providing the display and contextual advertising on Digg’s popular social news site, with traffic estimated at over 17 million unique monthly visitors. The switch over will take place in early August and will […]
CA & Yahoo Team Up To Offer Co-Branded Yahoo Toolbar
CA and Yahoo have teamed up to offer a co-branded version of the Yahoo Toolbar. This Yahoo Toolbar will be bundled in all CA Home/Home Office products. CA Anti-Spyware will continue to power Yahoo’s anti-spyware feature in the toolbar. From the press release:
Advocacy Group Sues Over North Carolina’s Incentives To Woo Google
Suit filed against state Google incentives from Triangle Business Journal reports that the North Carolina Institute for Constitutional Law has filed a lawsuit to challenge the incentives given to Google to build a server farm in North Carolina. The advocacy group claims the incentives violate various laws and provisions in the state’s constitution. Joining the […]
Report: Search Most Popular Online Marketing Strategy For Realtors
Real estate website and publisher Inman.com has put out a new report called The State of Real Estate Marketing. It’s based on results from an online survey of US real estate professionals, which had a total of 770 respondents. The survey found that search engine marketing was the most popular category of online advertising.
Microsoft Scores Video Game Ad Deal With EA
Microsoft, EA sign sports game ad deal from Reuters reports Microsoft signed a video game ad deal with Electronic Arts. Microsoft will feed EA’s games, such as Madden, NASCAR, Tiger Woods, NHL and Skate, with advertisements. Cory Van Arsdale, chief executive of Massive, a game ad company Microsoft bought last year, said, “The real issue […]
From The SEO Trenches: Google Bans Immortality, But College Students Party With Cialis
Google’s Matt Cutts explained in a blog post why Google has banned Alex Chiu’s web page selling an immortality device. It’s not that Google wants to help hide the secret of immortality, as Chiu claims. Rather, it’s because of massive and irrelevant keyword stuffing. Meanwhile, Erik Dafforn showed how the University of Kentucky’s high quality […]
FCC: Nice Ideas, Google — But We Don’t Like All Of Them
FCC shuns Google plans for open mobile network from Computer Business Review reports that US Federal Communications Commission chair Kevin Martin likes Google’s wireless spectrum bid proposal but is not a fan of all of Google’s requirements. Google said they would bid $4.6 billion on the wireless spectrum, if the FCC would comply with all […]
What’s Google Doing At An MVNO Show?
Gary Price noticed and notified us that Google’s Sumit Agarwal is speaking at an MVNO conference. MVNO stands for mobile virtual network operator. Bankrupt (and likely soon to close) Amp’d Mobile is one example; Helio (“don’t call us a phone company”) is another. Yahoo is reportedly also going to be at the conference.
Live Search Now Supporting Sitemaps Autodiscovery Via Robots.txt File
This morning I reported at the Search Engine Roundtable that Microsoft Live Search is finally now supporting sitemaps via autodiscovery. Microsoft will only use your sitemaps file if it is listed in your robots.txt file. You cannot currently ping Microsoft or upload your sitemaps file to Microsoft.
UK Survey Shows Public Expects Google To Remain Search Leader
An online survey of approximately 1,100 people in the UK commissioned by bigmouthmedia found that 61% of respondents believed that Google would still be the leading search engine in five years. When asked “Do you want Google to be the leading search engine in five years time?” the response was somewhat different, with a smaller […]
Yahoo & Others Form Coalition Against Domain Name Abuse
Brand Owners on Web Offensive from Red Herring reports that Yahoo, Dell, Coca Cola, Hilton and others have joined together to fight cybersquatting. The companies formed a collation against cybersquatters named Coalition Against Domain Name Abuse. Cybersquatters purchase domain names that are similar to trademark names, such as yahooemail.com and hilt0n.com. Some use that traffic […]
B2B Search Marketers: Keep It Simple
What! No webcasts, demos or podcasts available for download on your site? Worried you’re getting left in the dust by more savvy digital marketers? Don’t despair. Business buyers continue to show a preference for fast and simple online information.
SearchCap: The Day In Search, July 24, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google & Other Search Apps For The iPhone
It has been almost two weeks since I got my iPhone and I have been playing with it for a while now. I wanted to share with you the various cool search applications I use on my iPhone, including Google’s AJAX iPhone search.
5 Tactics For Driving Traffic From StumbleUpon
StumbleUpon is a hot social discovery site that continues to rapidly increase in popularity. With the increase in popularity comes an increase in the potential traffic that it can drive to your sites. StumbleUpon has always been great at driving traffic and links, but lately I’ve started to notice that it is one of the […]
Superpages Adds Video To Local Search Site
Superpages becomes the second major local search destination to add video advertising after Citysearch did so recently (in partnership with TurnHere). Other local search and yellow pages sites with video include DexKnows (published by RH Donnelley), Smalltown, SavoyNewYork and MojoPages. And there are an increasing number of travel sites that have video as well.
Should Stronger Keywords Subsidize Weaker Keywords?
Some keywords perform great. Some keywords perform OK, and some keywords stink. Today I’d like to write about keyword portfolio economics, asking, “Does it ever make sense to use stronger keywords to subsidize weaker keywords?” My answer is “Yes—when done correctly.” Efficiently bidding a large keyword portfolio is not simple. A well-built keyword portfolio includes […]
AOL To Acquire Behavioral Targeting Ad Network Tacoda
AOL this morning announced that it would be acquiring Tacoda, a behavioral targeting (BT) ad network and technology provider (which works with many newspaper publishers). AOL owns the largest online ad network, Advertising.com, and will be integrating BT capabilities into that property as well as others across its network. BT is a form of personalization, […]
Search Illustrated: Google’s Organic Crawl
Google has two crawlers, each with a different function, to assure that it’s index of the web is both deep and up to date. Today’s Search Illustrated shows the function of each of these content discovery utilities:
YouTube Democratic Presidential Debate Airs On CNN
It’s quite clear that then Internet and now online video have changed political marketing. Whether they have changed the nature of political discourse is another thing entirely. Indeed, people will be discussing whether last night’s YouTube-CNN Democratic presidential debate was a watershed moment for American politics or simply a novel mechanism to deliver questions “from […]
SearchCap: The Day In Search, July 23, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Personalized AdWords: Google Ads You See Influenced By Previous Searches
Personalized Google ads from Wiep illustrates how Google is personalizing ads for people based on their previous search query. For example, you can do a search for weather forecast, then conduct a new search on holiday in spain, and then do another search on weather forecast and you should then see ads for weather reports […]
Of Permanent Value: Archiving The Web
I love working for Ask.com as Director of Online Information Resources and also compiling and editing ResourceShelf and DocuTicker. Yes, it’s a busy life but I’m very fortunate to do what I love and even get paid for it. The challenge, as least as I see it, is writing on something of interest for Search […]
Search On Search: New Column From Search Engine Land
Our newest Search Engine Land column, Search On Search, launches today. Search On Search is a column written by employees of search engines. Columnists are free to discuss technical details of how their search engine works or write opinion pieces that may or may not reflect the official position of their employer. The Search On […]
Customer Surveys: A Powerful Link Building Tool
One of the most effective link building tools I use is a customer survey. Surveys are usually written from a customer service standpoint: companies want to know the opinions of the people who buy from them and crave feedback on how they’re doing. Honorable intentions for sure but in today’s link marketing, it’s less about […]
Google Buys ImageAmerica, Mapping Feature War Continues
On Friday, the Google LatLong Blog announced the company had acquired ImageAmerica, “a company that builds high resolution cameras for the collection of aerial imagery.” Google plans to use the capabilities in Google Maps and Earth. ImageAmerica provided some of the high-resolution post-Hurricane Katrina images (no longer available) in Google Earth.
Are Search Engines Biased?
Search Engines and Favoritism from Google Operating System has put together a quick study comparing the top results from Google, Yahoo and Microsoft’s search engines. The results showed that for 10 generic searches, the search engines (excluding Microsoft) tend to rank their own properties higher than their competitors. For example, “Google ranked its own sites […]
Vote For The Next New Google Webmaster Central Feature
Matt Cutts of Google has invited people to vote on the next possible Google Webmaster Central feature. The available features on the poll include:
Microsoft To Anonymize Log Data; Calls For Industry Standards Along With Ask.com
First Google, then Ask.com and now Microsoft have jumped onto the privacy protection train. Late yesterday, Microsoft announced that it was going to follow Google’s lead and anonymize search log data after 18 months. In addition, it has partnered with Ask to call for an industry effort to develop privacy principles. There’s a tinge of […]
Local Shopping Site Krillion Expands Inventory
Krillion, a shopping engine that directs people to local stores, has launched its second category, televisions. The site went live in February of this year (with appliances), under the leadership of co-founder and CEO Joel Toledano, former Director of Business Development for Yahoo Search. While the Internet continues to rapidly expand its influence over consumer […]
Using Images For Local SEO
Google’s recent deployment of Universal Search resulted in the inclusion of content drawn in from their other search verticals into the main web search results. As this integration trend continues, and as Google further expands upon the 200+ signals they use for ranking, it becomes increasingly important to diversify a site’s presence on the web, […]
Microsoft Monday: Today’s Google Free Alternative
As part of our Google Free Mondays series this month, today is the day to try Microsoft’s Windows Live. Wait, wasn’t it Google Free Fridays this month? Yes, but I changed it to Mondays. And why do we hate Google so much we’re telling people not to use it? We don’t hate Google, silly. My […]
SearchCap: The Day In Search, July 20, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Search in Pictures: Yahoo Hair, Google Beach & Extremists
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
Yahoo Shortcuts For Sale?
Scott Hendison found an interesting Yahoo Shortcut that appears to have been sold. A search on special k at Yahoo Search returns this Yahoo Shortcut, which contains the Special K logo:
Google Offers $4.6 Billion Incentive So The FCC Can Approve Wireless Spectrum Proposal
Google has made it officially clear that they are committed to making their wireless spectrum proposal win the FCC decision. Google said they would bid $4.6 billion for the 700 megahertz band wireless spectrum, if the FCC approved their proposal. Why? Google said they want to put their money where their “principles are,” by making […]
Exalead Teams With Directory Assistance Provider To Offer Voice-Powered Mobile Search In France
Gary Price at ResourceShelf alerted us to the fact that enhanced directory assistance provider 118 218 in France is now offering a much broader service using content and results from search engine Exalead. In principle, this is comparable to enhanced directory assistance/mobile voice search services being offered in the US by Tellme, 1-800-YellowPages, Jingle Networks […]
Searching For Earthquakes
This morning at 5 am US Pacific time there was a magnitude 4.2 earthquake in the Oakland, California hills where I live. Danny found the earthquake by doing a search on Ask simply for “earthquakes.” The example highlights the value of Ask 3D, the inclusion of more “vertical” structure in search results, and how the […]