Ah, summertime, and the living is easy. Time to crack open a cold one and watch the qualified visitors roll in. After all, if you read my last two articles, you’ve probably identified your audience, and have a plan for measuring the business impact of your traffic. Naturally, kicking back must be next on the list, right?
Merely driving traffic is not going to make you successful. Instead, you need to foster engagement and build a relationship with your users. Specifically, you need to make sure that they find value in your content, that they come back and visit often, and t [...]
Related Topics: B2B Search Marketing Column | Channel: Search Marketing