The first SMX Social Media conference is now wrapping up. The only session left is a clinic, which normally is not covered. Below is a list of all the coverage, stories, blogs, and so on that I have found that discussed the conference and/or covered sessions. The list is in no specific order:
Vanessa Fox had to catch a plane, so I decided to copy Tamar Weinberg’s coverage from the Search Engine Roundtable. It’s the fourth session of the second day of SMX Social Media and it’s all about Wikipedia.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Google LatLong blog announced that you can now create a profile for the MyMaps you make. For example, you can find my profile over here. It shows all my public maps that I have created, plus a little bio that I wrote about myself. It also shows all the reviews I have made about […]
While lunching with Danny, Vanessa, and gang (and discussing kosher vampires [Michael Gray: “Do kosher vampires only eat Jewish people?”]) at SMX Social Media, I was asked to live blog the Micro Communities session this afternoon. My first Search Engine Land post will thus consist of me recapping my boss’s presentation. Hooray. Anyway, the Micro […]
It’s the second session of the second day of SMX Social Media, and it’s all about how marketers (particularly at larger companies) can get involved with social networking communities. It can be tricky and hard work. If you do it wrong, you not only won’t get benefit from it, but it could hurt your brand. […]
It appears that Google is testing placing 10 Google Sitelinks within some mobile devices. I have taken a screen shot of this experiment on Danny’s smartphone. I cannot reproduce this on either my iPhone, on normal Google search or even using Google mobile search.
It’s day two of Search Marketing Expo Social Media and first up is levering social networking. On this panel are Dave McClure of 500Hats, Cindy Krum of Blue Moon Works, and Helen M. Overland of Non-Linear Creations. We’re going to learn all about using Facebook, MySpace, and LinkedIn for customer engagement, branding, and driving traffic. […]
The Market Research industry was born out of the need for marketers to gain insight into who their customers are, how they think, and how they identify with brands. But what if there was another rich data source that could provide you with key insights into how your customers think. Would you use it? Well, […]
Google Blogoscoped reports that the rumored Google Docs for Mobile is now live. You can search on docs or peruse a list of your documents. However, only some document types are available for viewing. Right now “word” docs are available and so are spreadsheets (although they rendered somewhat awkwardly for me), but you cannot access […]
It seems so obvious, yet many B2B marketers don’t focus on the most fundamental element of any successful search ad campaign—the copy. I’ve found that writing great ads comes down to five simple principles:
Yahoo execs called to testify about ‘false information’ from MarketWatch reports that Yahoo’s Jerry Yang and general counsel Michael Callahan were told by the House Foreign Affairs Committee to testify on November 6th about Yahoo’s involvement in giving information in the jailed Chinese dissidents case. The statement released by Chairman Tom Lantos said they want […]
Google Operating Systems reports that Google has grouped your Google Subscribed Links in the preferences page under the “Search Add-ons” section. Here is a picture:
If you are one of the growing numbers of in-house SEOs working on larger web sites, things can get a bit “scratch-your-head, where-do-I-start” difficult. If you’re managing tens of millions of pages, or even tens of thousands of pages, there’s no doubt you need to automate things. Even those working on smaller sites that produce […]
First it was Yahoo vs. Google, then it became Google vs. Microsoft, and now it’s Google vs. Facebook. People love drama and journalists in particular seek to tell dramatic stories with uncertain outcomes. Regarding this most recent drama (Google vs. Facebook), Fortune magazine’s Josh Quittner writes about “Why Google is spooked by Facebook and would […]
The closing session for the first day of SMX Social Media is a keynote conversation with Joshua Schachter of del.icio.us & Garrett Camp of StumbleUpon. We’re going to learn more about the landscape and future of social networking. More coverage at Search Engine Roundtable and Search Engine Journal.
Here’s the earnings release. They slightly beat the street. Revenues were up, but earnings were down. Search monetization and traffic are improving. Henry Blodget live blogged the earnings call with some good detail and quick analysis. Yahoo shares are up about 10 percent in after-hours trading. Below are the top-level numbers from the release:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
I’m back for more live blogging of SMX Social Media. This session is all about social bookmarking and tagging. You can categorize and share information using things like De.licio.us, StumbleUpon, and Technorati. This panel includes Guillaume Bouchard of NVI, Michael Gray of Atlas Web Services, and Neil Patel of ACS.
The third session at SMX Social Media is covering topics such as Digg, Netscape, Reddit, Newsvine, and social news sites. Neil Patel from ACS, Chris Winfield from 10e20 and Tamar Weinberg from RustyBrick are the speakers for this panel. There is also coverage at Search Engine Roundtable and Search Engine Journal and aimClear Blog.
The second session at SMX Social Media is all about links. Kim is once again live blogging for Search Engine Roundtable, and Eric’s back for Search Engine Journal, and Marty is here from aimClear, so I’ve got to step up my game. This panel includes Rebecca Kelley of SEOmoz, Brent Csutoras of BrentCsutoras.com, and Cameron […]
Google announced today at the eMetrics Summit in Washington, D.C. new features for Google Analytics, plus a much desired beta release of Urchin software.
Based on a report from SearchIgnite and RBC Capital Markets, there’s considerable discussion, in advance of Yahoo’s Q3 earnings reporting later today, that Yahoo may be gaining momentum and grabbing some incremental search spending. MediaPost summarizes the report:
Local search and directory provider Superpages has announced video advertising on a national basis after a several-month test in selected U.S. markets. All the major U.S. yellow pages advertisers are now offering video advertising, though all are in early stages of rolling it out. To my knowledge, Superpages is the only performance-based model where bidding […]
There has been a lot of buzz recently about
I’m live blogging Search Marketing Expo Social Media. I see that Kim Krause Berg is also live blogging this session for Search Engine Roundtable, so now I feel all this competition with her. (Eric Lander at Search Engine Journal also live blogged it, as did aimClear Blog, so the competition is really heating up now.) […]
Google Operating System discovered that Google is now attempting to fix search typos of URLs. For example, a search on https://searchengineland.com/googles.php returns: No results found for https://searchengineland.com/googles.php. However, there are results from websites with similar addresses
The Multilingual Search Blog posted their Global Search Report 2007 today. It is a compilation of search engine usage and PPC statistics from countries around the world. The report covers 16 counties, including Bulgaria, China, Czech Republic | Slovakia, Estonia, Iceland, Israel, Italy, Japan, Portugal, Russia | Ukraine, South Korea, Spain, The Netherlands, and the […]
The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality. If you read extremely closely, much of what they presented in their briefing is also described at the AdWords help center (see What is a ‘Quality Score’ and how […]
We all know what the KISS acronym stands for: keep it simple, stupid. In this article I want to talk about how this applies to creating content for social media marketing, namely linkbait. You see, users from social news sites have very short attention spans while browsing these sites. They’re generally there to read multiple […]
Earlier this month, Yahoo told us they will be launching a block domains feature. The block domains feature enables advertisers to specify which domains, subdomains, or URLs they do not want their ads displayed on. As I reported this morning, the block domains feature is now live. For more information, see the Yahoo help page.
Collectively, segmented marketing initiatives will help increase your baseline traffic over time. This week’s infographic demonstrates the potential of gaining loyal readers with every marketing initiative:
Late last month, at its “Searchification” event, Microsoft introduced a wide range of search enhancements and improvements. The company also said there would be additional updates to follow. Those are now rolling out and include feature and content enhancements for maps, local, and mobile services. The biggest news is the introduction of a new voice […]
Google Begins Offering New YouTube Piracy Fighter from CNNMoney reports Google will be announcing their YouTube video ID tool to help prevent content piracy, as soon as today. The source of this information has not been disclosed, nor have any additional details. The source did say that Google would provide additional details this Monday. Postscript: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Only weeks ago, InfoSpace sold Switchboard and its local/directory business to Idearc/Superpages for a reported $225 million. Today, Motricity announced that it had acquired the company’s mobile services business for $135 million. Motricity wants the business for the revenues and carrier relationships and to tell a better story to the market as it moves toward […]
Kara Swisher reports on a layoff notice from AOL CEO Randy Falco. The bottom line, literally and figuratively, is that the company is trimming (or slashing) 20 percent of its workforce. The letter outlines the company’s new focus on three business segments: “We refocused the business around three core areas–Platform-A, Publishing, and Access–and are now […]
Last year in a blog post on tips for local SEO, I recommended using the hCard microformat as a component of local search engine optimization. I believe I was first to recommend this, and I was happy to hear a few different speakers at the SMX Local & Mobile Conference a couple of weeks ago […]
Here we go again… The Associated Press (AP) is suing news aggregation site Moreover and parent company VeriSign, claiming copyright infringement for, among other things, linking to the AP news without permission (here’s the complaint in PDF format). In an awesome bit of newsbot irony, you can read all the gory details via Reuters.
AOL-owned video search engine Truveo has struck a deal with European white label video platform Kewego to offer European television and other EU video content (from 20 countries) to audiences through Truveo. In August Truveo relaunched as a consumer destination and comprehensive video search engine and portal that hopes to eventually challenge YouTube. Most of […]