SEO

SEOs Should Understand Network Infrastructure

As an in-house SEO, you need to interact with senior engineers, project managers, and analysts who know your infrastructure and its limitations inside and out. Adding an understanding of your network infrastructure to your SEO knowledge base gives you the right lingo and frame of reference for conversations with techies to help you gain coveted […]

Ecommerce

Social Networking Through Search: Hakia Helps You Meet Others

Hakia, a natural language search engine, has just added a new spin to search: social networking. Their new Meet Others feature lets you connect with others who are searching for the same things you are. Since Hakia processes queries differently than old school search engines such as Google, you aren’t just matched up with people […]

SEO

Yahoo Search Updates Algorithm, Index, & Crawl

The Yahoo Search Blog has posted that they are currently undergoing an index, crawl, and algorithm update. Priyank Garg of Yahoo said: Over the last few days, we’ve been rolling out some changes to our crawling, indexing and ranking algorithms. While we expect the update will be completed soon, as you know, throughout this process […]

Google

GOOG Cracks The $700 Threshold, Partly On Mobile Speculation

Propelled by strong quarterly earnings and rampant speculation (and coverage) about its mobile plans, Google stock earlier today crossed the $700 price target many Wall Street analysts had set for the company. It’s down slightly right now. Once Google provides more visibility about its mobile plans, investors could become more bullish or potentially be disappointed. […]

Local

Ask Introduces New Maps & Directions For UK

The mapping upgrades and improvements are coming so fast now from Google, Microsoft, MapQuest, and Yahoo that it’s difficult to keep track of all the changes. Luckily, the Ask Blog walks us through all the features of the new and improved Ask Maps UK, which includes multi-point routing, walking directions (which are claimed to be […]

SEO

Ask.com Helps IAC Earn 40% Increase In Q3 2007 Media Revenue

IAC Reports Q3 Results from CNNMoney reports that IAC saw a 4.2% decline in net income year over year. Here is IAC’s press release for the third-quarter numbers this year. But if you pull out Ask.com, IAC’s search engine, which is part of IAC’s Media & Advertising group, you will see that sector saw an […]

PPC

Want To Opt Out Of Behavioral Ads? AOL Says It Is Your Choice

AOL Will Let Consumers Opt Out of Targeted Ads from the Wall Street Journal reports that AOL will announce today a new tool that will enable AOL users to opt out of targeted or personalized ads. (NOTE: The AOL announcement is now live). AOL has behavioral ad technology that stores consumer’s preferences and then tailors […]

Content

Lead Management: When Conversion Is Not Enough

Let’s listen in on a call between a sales rep and a new lead generated by a paid search campaign: Hello Sarah, my name is Brian, and I’m your sales rep from Widgets Inc. I noticed you recently clicked one of our ads and registered to download our paper “10 Ways to Better Profits through […]

Ecommerce

Google, Yahoo, Ask.com Do Halloween Logos & Themes

Google doesn’t always do special logos for every holiday, but in the case of Halloween, it’s pretty consistent. Up today on the Google home page is the ninth consecutive Halloween logo it has run since 1999. Below, a look back at the past years, as well as this year’s animated logo from Yahoo and a […]

Content

Truveo Launches Big International Expansion

After relaunching this August as a video search engine and consumer destination, AOL’s Truveo is aggressively expanding on a global basis. By the end of the year, Truveo intends to be in 15 countries, including Russia and Turkey. Starting today it will be available outside the U.S. in France, Germany, India, Japan, Korea, Spain, Taiwan, […]

Google

OpenSocial: Led By Google, Social Networks Band To Take On Facebook

As expected, the much-discussed Google social play turns out to be an alliance with other companies to open up social networks and their data to developers. TechCrunch and the New York Times both have early news of an expected announcement tomorrow on how Google, along with partners like Ning, Linked In, Friendster, and others, will […]

SEO

SMX West Is Coming! Ready To Speak?

February 26-28, 2008 is an important date for Search Engine Land. That’s when we’ll be holding Search Marketing Expo West, the first "big" show in our SMX conference series. This will be a multi-day, multi-track event designed for search marketers of all levels. I’ll be posting the agenda in mid-November and telling readers more about […]

Advertising

Microsoft’s Web Analytics Product Project Gatineau Now In Private Beta

The Microsoft adCenter blog has announced a private beta of their web analytics program: Project Gatineau. The blog entry notes that features include: Click and visitor tracking reports Marketing campaign reporting and conversion tracking Unique demographic and geographic information from your site visitors If you want to try it out, you can request an invitation. […]

SEO

Zillow Direct Ads Turn Site Into Dynamic Ad Platform

Zillow has always seen itself as a media company. The real estate site, which launched in early 2006, has continued to add features and listings that are very real-estate centric. But with the introduction of its “DirectAds” program it has become something else — a site that uses its considerable data and data-mining capabilities to […]

Google

Google Phone (Or OS) Ready To Launch: Mobile ‘Maka-Maka’

In what now has become an almost weekly industry exercise in anticipation and speculation, the Wall Street Journal writes about the forthcoming unveiling of Google’s plans for its (Phone/OS) mobile launch (“within the next two weeks”). The interesting new aspect of the piece is the idea of the OS/software as an open development platform for […]

Apple

I Have The New Version Of Gmail, Do You?

The Gmail Blog has announced they have been making structural changes to the Gmail code base to make Gmail iterate faster and share components with other Google applications such as Google Groups, Page Creator, and Contact Manager. How do you know if you have the new Gmail? If you login to Gmail and look at […]

Google

Australia Gives Google OK On DoubleClick Deal

Australia regulator clears Google-DoubleClick deal from Reuters reports the Australian competition regulator will allow the Google acquisition of DoubleClick. The commission said on Tuesday that Google and DoubleClick were not close competitors in the ad serving space. Now Google has to hear decisions from Europe and America.

Paid social

The Importance Of Keeping It Up: Have Hosting Viagra!

…er, your web site, that is…. A few weeks ago at SMX Social Media, presenter after presenter (myself included) stressed the importance of making sure your hosting would be able to handle the effects of a strong viral campaign. The message was simple: “If you’re going to target Digg, reddit, del.ico.us and the like, be […]

Google Analytics

Are You Endorsed By The Search Engines?

Each of the major search engines has a certification program that an individual or agency can use to show their accreditation status to prospective clients. While it takes a bit of time and effort to achieve accreditation with Google, Yahoo, and Microsoft, there are several important ways in which these certifications can be used, and […]

Content

Search Illustrated: Keyword Research (Part 2)

In part 2 of our 3-part series, today’s infographic details an essential element of keyword research: exploring conversations that are happening on the web. By combing through competitive and industry websites, relevant blog postings, and popular tag sites, new phrases are discovered and search frequencies can be determined.

Advertising

Microsoft adCenter Adds Instant Editorial Reviews & More

The adCenter Blog announced new changes that have been implemented in the adCenter console. The changes include a real time editorial ad feedback feature, changes to campaign management features, and additional reporting upgrades. The largest change was the immediate editorial feedback on keywords or ads you create in the adCenter console. In short, Microsoft seemed […]

Local

Internet Now The Primary Local Medium

Last week, Judy’s Book joined the list of companies that have tried but stumbled or wiped out in local. The market’s complexity and business model challenges make it tough for most startups to succeed. Yet, paradoxically, consumers have clearly embraced the “local Internet” and are using it with increasing frequency to find local information online. […]

Content

Viacom And Google Reprimanded By Frustrated Judge

In what is starting to become the tech equivalent of the OJ Simpson trial, The Hollywood Reporter says that the judge in the Viacom litigation against YouTube/Google has grown frustrated with delays and resistance by both sides to the discovery efforts of one another. Discovery is a pre-trial phase of litigation in which attorneys exchange […]

Apple

Hotly Debated Video Destination Hulu Launches In Private Beta

TechCrunch and Techmeme offer lots of discussion and long posts about the NBC Universal and News Corporation joint video venture and challenge to YouTube: Hulu. The site is not yet open to the public but many of the videos it will be streaming can be seen today on distribution partner AOL. There are both full-length […]

Google Maps

Search For Google Maps Coupons

Mike Blumenthal explains how you can use Google Maps to now find Google coupons. As you may know, Google Maps allows businesses to add their listings plus add coupons to their listings. Reportedly, now you can search for those coupons in Google. One example Mike gave was a search for olean n y coupons. The […]

Content

Google Updates PageRank Again? Adjusts Paid Link Penalty?

Andy Beard reports that Google seems to have made their third PageRank update this month. This one appears to have reversed some of the downgrades in PageRank seen by some sites. We know that some of the PageRank changes were due to paid link selling, as we reported was happening back in early October in […]

SEO

Yahoo’s VP Of Sales Strategy, Jacki Kelley, Leaves Yahoo

Another Yahoo Exec Departs from BoomTown reports Jacki Kelley, Yahoo’s Vice President of Sales Strategy, has left Yahoo this past Friday. Kelley will be working at Martha Stewart Living Omnimedia, Inc. as the Executive Vice President of media sales. Yahoo’s Executive Vice President Hilary Schneider sent out a company email:

Content

Is It Time To Change Your Linking Attitude?

Last week Google tweaked its visible PageRank in what seems to be an attempt to stifle the paid link trade. Scores of well known web sites saw their PageRank fall as they were slapped for what many believed was selling links and/or participating in excessive cross-linking. Google has confirmed at least some of the changes […]

SEO

Yahoo To Fix Site Explorer Link Counts

We reported earlier about Yahoo Site Explorer not showing all link data. Yahoo has just posted an update for us on that topic. Yahoo says to “disregard any counts for inlinks reported by Site Explorer from October 11 through next week.” Yahoo is rolling out fixes for the tool over the weekend and throughout next […]

Facebook

Facebook To IPO In 2008 (It’ll Have To)

I’m still on vacation, but catching up on my reading, I see that Facebook is "years away" from going public, said founder Mark Zuckerberg last week. I also see Facebook will have more than 700 employees next year, in 2008. So, like Google and Microsoft, it’ll be forced to IPO against its will sometime next […]

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